Marketing Data Scientist

New York City, NY (On-site)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

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Job Summary

Own the analytical model and metric framework powering marketing decisions from creative and channel data to business outcomes.

  • Growth Analytics: Design the metric logic and data pipelines that translate platform data into decision-ready insight.
  • Attribution & Metrics: Decide what matters, where attribution lives, and which metrics survive scrutiny.
  • Data Infrastructure: Define schemas linking creative, channel, financial, and customer data for fast querying.

Job Description

Responsibilities

  • Design the analytical models and metric logic the agent reasons with — contribution margin (CM3), acquisition truth (aMER, NCAC), cohort LTV/payback, ad spend efficiency and marginal-return analysis, incrementality testing (geo lifts, conversion-lift, MMM calibration) — from raw platform data to decision-ready insight.
  • Define the schemas that encode marketing tradecraft: how creative, channel, financial, and customer data connect into a queryable picture of a brand.
  • Own accuracy and judgment — what's load-bearing vs. noise, where attribution lies, how to compute metrics that survive operator scrutiny.
  • Spec the model; partner with data eng to build the pipeline and the AI team to wire it into agent skills.

Requirements

  • Ran growth at one or more high-growth DTC / omni-channel consumer brands — you've managed paid media tactically, not just supervised people who did.
  • Fluency across the full marketing mix (Meta + Google, plus TikTok, email/SMS, marketplace, organic) — you think in MER/CM/LTV, not platform ROAS.
  • Real data science chops: SQL + Python/notebooks, statistical reasoning, building and validating metric models against messy real-world data.
  • Ability to translate between marketer intuition and rigorous structure — and a strong opinion about which metrics actually matter.

Preferred

  • Familiarity with modern warehouse/analytics stacks (BigQuery, dbt) — enough to design schemas and collaborate with eng.
  • Agency or multi-brand background (pattern recognition across accounts).
  • Built attribution models, forecasting/MMM, or internal analytics dashboards.

Benefits

  • Top-tier health, vision, dental insurance (US)
  • Regular team off-sites
  • Regular hack weeks
Darkroom logo

Darkroom

Darkroom is a technology-driven growth marketing firm focused on growth-stage consumer companies. We were founded in 2017 out of a conviction that the iconic ad agencies of tomorrow would look very different. Darkroom is a human services firm built on a universal AI commerce layer called Matter. Our model deploys a unique blend of senior, human resources enriched by an agentic technology stack that enhances output, efficiency, and revenue generation for our clients. Our team has been responsible for billions of dollars in trackable revenue across the various e-commerce marketplace, direct-to-consumer, and social commerce programs under management. Using research aggregated across these engagements, we accelerate results for our portfolio by developing high-impact digital strategies that unlock gateways to revenue growth, transform marketing operations, and prioritize profitability.What started as a boutique design agency evolved into one of the fastest-growing private companies in America (Inc. 5000), one of the most successful results-driven performance media agencies of the 2020s (Varos), and esteemed recognition by Forbes 30 Under 30 for our founders’ contribution in Marketing & Advertising (Forbes).SERVICES:Darkroom strictly focuses on developing the next-generation of digital services. We choose to add impact in the areas where brands presently need them most and over-index on e-commerce marketplace, direct-to-consumer, and social commerce services that deliver trackable revenue. Core Darkroom service verticals include E-commerce Marketplace Management, Retail Media, Paid Media Management, Performance Creative, Social Commerce, and Customer Retention, among others. We are the only performance agency with a design-grade creative team and a certified Chief Creative Officer. These creative sensibilities are infused into our growth marketing.Darkroom is sister to Matter, our commerce technology layer.

Founded in 2017
New York, New York, USA
125 employees (59 in marketing)

Traffic Signals

Monthly Visitors
23.6K
Traffic Source Mix
Search
34.6%
Direct
47.4%
Referral
9.6%
Social
7.2%
Paid
1%

Headcount Trend

Current headcount: ~125

Marketing Team

Marketing Team Size
33 (26% of company)
Median Career Experience
8 years
Median Tenure
5.5 years