Marketing Data Analyst

Ohio, USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own the analytics stack for marketing decisions and turn data into actionable insights.

  • Analytics Modeling & Dashboards: build models, dashboards, and reporting that inform campaigns and growth.
  • Audience & Campaign Insight: segment audiences, analyze behavior, and measure campaign effectiveness to guide optimization.
  • Cross-functional storytelling: translate data findings into clear recommendations for Marketing, Sales, and Leadership.

Job Description

Responsibilities

  • Develop and maintain advanced analytics models, dashboards, and reporting solutions using SQL, R, and other analytical tools.
  • Apply forecasting, predictive modeling, clustering, and machine learning techniques to generate actionable business insights.
  • Analyze marketing, customer, and sales data to identify trends, anomalies, opportunities, and areas for optimization.
  • Conduct ad hoc analyses to answer business questions and support strategic initiatives.
  • Segment customers and prospects to identify high-value audiences, growth opportunities, and targeted marketing strategies.
  • Evaluate customer behavior, purchasing patterns, and campaign performance to improve marketing effectiveness.
  • Create and maintain data visualizations that effectively communicate findings to technical and non-technical audiences.
  • Perform data extraction, cleansing, validation, and preparation using SQL and other data management tools.
  • Identify process improvement opportunities and develop standardized reporting and analytical practices.
  • Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.

Requirements

  • Bachelor's degree in a STEM discipline, Business Analytics, Statistics, Data Science, Marketing Analytics, or a related field; equivalent work experience may be considered.
  • 2–5 years of experience in marketing analytics, business analytics, data science, or a related analytical role.
  • Microsoft Certified Power BI Data Analyst Associate certification or equivalent experience preferred.
  • Advanced proficiency in SQL and Microsoft Excel.
  • Experience with statistical programming languages such as R or Python.
  • Experience developing dashboards and visualizations using business intelligence tools such as Tableau, Power BI, or Looker.
  • Demonstrated ability to translate complex data into actionable business recommendations.

Benefits

  • We offer a benefits package that includes health, dental and vision insurance, company sponsored life, optional life and disability insurance, Health Savings Accounts and Flexible Spending Accounts, a 401(k) plus match, Tuition Assistance, Paid Parental Leave, Paid Time Off (PTO), a Dress for your Day dress code and paid holidays.

Kimball Midwest

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001
Boston, Massachusetts, USA
2.2K employees (101 in marketing)

Traffic Signals

Monthly Visitors
535.8K
Monthly Google Ads Budget
$528.9K
Traffic Source Mix
Search
28.9%
Direct
65.6%
Referral
4.4%
Social
0.3%
Paid
0.7%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
83 (4% of company)
Median Career Experience
12.5 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
40