Responsibilities

• Event Performance Analytics & Measurement
• Help build and maintain the end-to-end events analytics measurement framework for all Microsoft marketing events including flagship global events (Ignite, Build, AI Tour), regional experiences, virtual events, hybrid formats, and industry conferences
• Design and implement comprehensive event performance dashboards tracking registration trends, attendance rates, no-show patterns, session engagement, attendee quality metrics (by segment, job title, industry), and post-event outcomes
• Establish standardized key performance indicators (KPIs), benchmarks, and measurement methodologies for event success across different event formats, scales, and business objectives
• Develop near-real-time reporting capabilities that enable event teams to monitor performance, identify at-risk metrics, and optimize during pre-event, live event, and post-event phases
• Demand Generation & Channel Attribution
• Build and optimize multichannel attribution models that connect demand generation activities - email campaigns, paid media, social promotions, blog content, seller outreach, influencer engagement - to event registrations, attendance, and pipeline outcomes
• Integrate and normalize data across Adobe Analytics, Marketo, Sprinklr, event registration systems (Stova, Cvent, proprietary platforms), email platforms, and paid media tools to create a unified view of demand generation performance
• Analyze traffic channel effectiveness, conversion funnel performance, and audience journey patterns to identify which channels and tactics drive the highest quality registrations and attendance
• Develop channel ROI frameworks that evaluate cost per registration, cost per attendee, cost per qualified lead, and customer lifetime value (CLTV) contribution by channel and campaign

Requirements

• Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field
• OR Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 2+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
• OR equivalent experience.
• Experience in event analytics and demand generation measurement with experience measuring multichannel marketing impact on registrations, attendance, engagement, and pipeline outcomes
• Experience analyzing business to business (B2B) marketing and event data from multiple disparate sources including event registration platforms, web analytics systems, marketing automation tools, email platforms, paid media systems, and customer relationship management (CRM)/sales systems
• Experience with marketing attribution methodologies including first-touch, last-touch, multi-touch, and data-driven attribution models
• Experience handling large datasets to reveal patterns, trends, and insights from attendee behavior, channel performance, and funnel conversion data
• Experience with SQL and Excel.
• Experienced with Python or R for statistical analysis, and data visualization tools such as Power BI, Tableau, or Looker
• Experience with Adobe Analytics (or similar web analytics platforms), Marketo (or similar marketing automation platforms), and event registration systems

Preferred

• Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 3+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
• OR Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 5+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis
• OR equivalent experience.