Responsibilities

• Lead end-to-end audience strategy and decision science by leveraging internal and external data to continuously refine targeting for Business Banking products and services.
• Drive analytics optimization across the full campaign lifecycle, including opportunity sizing, targeting strategy, test-and-learn design, onboarding, response analytics, performance measurement, and delivery of clear, actionable insights and recommendations.
• Own stakeholder engagement and operating cadence by managing the data portfolio, setting priorities, defining delivery plans, and providing strategic direction for decision science initiatives and experimentation.
• Partner with marketing, product, data, and technology leaders to define requirements, shape roadmaps, and build scalable foundational data solutions and prototypes that accelerate time-to-impact and improve operational efficiency.
• Serve as Strategic Data Owner Lead for critical CSP-21 marketing datasets and capabilities by:
• Defining the scope of the data domain, identifying essential data elements, and maintaining precise business definitions and metadata (such as KPI and audience descriptions).
• Establishing and overseeing data quality standards—including completeness, accuracy, and timeliness—and implementing robust controls.
• Managing data mapping and lineage documentation to ensure comprehensive traceability from upstream sources through all downstream transformations and outputs.
• Inform Architecture and Design to cover all aspects of Marketing, Product and Sales life cycles including completing architectural diagrams for intake into platforms.
• Conducting complex data discovery and research to inform sourcing decisions, ensuring the data's suitability for campaign deployment, measurement, and experimentation.

Requirements

• Master's degree in a related field or bachelor's with 5+ years’ relevant experience in Marketing Campaign Development and Analytics (Marketing Life Cycle).
• Familiarity with Agentic AI tools (agent orchestration, function calling, prompt design, human-in-the-loop), applying them to enhance marketing operations, analytics, and decision-making.
• Ability to identify and secure data assets for audience creation, campaign execution, and analytics aligned with business goals.
• Experience delivering analytics and insights to management levels (including test design, financials, conversion reporting, response analysis, incremental analysis, profiling, segmentation).
• Strategic business and tactical implementation background.
• 5 + years Python, complex SQL with star Schema data models, SAS, R, and other data analysis languages and skilled in cloud ecosystems (AWS, GCP, Azure, Snowflake, Databricks).
• Ability to define data and align access rolls to the correct level of security.
• Strong analytical and problem-solving abilities.
• Experienced with ETL/data wrangling tools (Alteryx, Trifacta, Pentaho, Altair) and knowledge of data warehouses and related concepts including architecture.
• Expertise in reporting applications (Tableau, PowerBI, Qlik).
• Consulting ability to influence business partners and exceptional communication skills, able to translate complex information into clear presentations for senior leaders.

Preferred

• Master's degree in a related field or bachelor's with 5+ years’ relevant experience in Marketing Campaign Development and Analytics (Marketing Life Cycle).

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.