Marketing CRM Administrator

Responsibilities

• CRM Administration
• - Work with Business Analysts and OIT to maintain accurate, well-segmented audience lists and audit CRM data for accuracy and integrity.
• - Build, test, refine, and execute automated journeys and campaigns; monitor performance metrics and recommend optimizations.
• - Monitor system performance, alerts, and errors; troubleshoot issues and manage CRM communication tools and integrations with OIT and vendors.
• - Serve as the subject-matter expert on CRM tools and email and text communication compliance (e.g., CAN-SPAM, A2P), advising on deliverability, performance, spam prevention, training, and effective adoption.
• - Create and analyze CRM and campaign reports, sharing insights to support optimization and decision-making.
• - Perform other duties as assigned by the Director of Marketing & Communications.
• Strategy, Collaboration, and Insights
• - Partner with team members and campus offices to plan and execute integrated marketing and communication strategies.
• - Apply performance insights and stakeholder feedback to support strategic planning and continuous improvement.

Requirements

• A firm commitment to the mission of BYU.
• Bachelor's degree in marketing or communications and 2 plus years of experience in CRM management in higher education marketing and outreach; or equivalent combination of experience and education.
• Demonstrated proficiency in CRM administration, preferably Salesforce, including data segmentation, automation, and reporting.
• Experience with Marketing Cloud tools (Email Studio, Journey Builder, Automation Studio).
• Strong understanding of email marketing best practices, including deliverability, sender reputation, list hygiene, testing, and compliance with applicable regulations (e.g., CAN-SPAM and A2P messaging).
• Ability to maintain and audit large datasets, protect confidential information, and analyze CRM performance data.
• Strong troubleshooting, communication, training, and user-support skills.
• Ability to manage multiple projects, meet deadlines, and adapt to changing priorities.
• Commitment to professional development and staying current with CRM and marketing automation trends.
• Working knowledge of AMPscript and Salesforce Marketing Cloud Email Specialist Certification, or ability to obtain both within six months of hire.

Preferred

• Bachelor’s degree in marketing or communications and 2+ years of CRM management experience in higher education marketing and outreach, or an equivalent combination of education and experience.
• Demonstrated proficiency in CRM administration, preferably Salesforce, including data segmentation, automation, reporting, and Marketing Cloud tools such as Email Studio, Journey Builder, and Automation Studio.
• Strong knowledge of email marketing best practices, including deliverability, sender reputation, list hygiene, testing, and compliance with regulations such as CAN-SPAM and A2P messaging; ability to maintain accurate, secure, and confidential data.
• Strong analytical, troubleshooting, communication, and training skills, with the ability to interpret CRM performance data, resolve system and process issues, and support non-technical users.
• Ability to manage multiple projects, meet deadlines, adapt to changing priorities, and stay current with CRM trends. Working knowledge of AMPscript and Salesforce Marketing Cloud Email Specialist certification required or obtainable within 6 months; Administrator certification required or obtainable within 12 months.
• Experience writing and modifying SQL queries for segmentation and data management.
• Experience in higher education CRM environments.

Benefits

• In addition to our competitive pay structure, this position comes with fantastic benefits , including:
• - 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)
• - Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually
• - Employee assistance program, available to the employee and all members of their household
• - Tuition benefits for employees and eligible family members
• - Access to athletic facilities
• - Excellent medical/dental benefits
• - Short/long-term disability benefits
• - Paid parental and maternity leave
• - Wellness Program