Marketing Copywriter at FERRY INTERNATIONAL LLC | Dallas, TX | $85K/yr – $95K/yr

FERRY INTERNATIONAL LLC

Marketing Copywriter

Dallas, TX (Hybrid)

$85K/yr – $95K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the content voice and messaging engine for multi-channel campaigns, shaping audience-specific copy across the funnel and applying data-driven tests to boost conversions.

Own multi-channel copy from email to landing pages, ensuring brand voice and tone alignment.
Define messaging playbooks and audience-specific scripts to support prospects, clients, and internal teams.
Incorporate AI tools and campaign data to continuously refine content and drive engagement.

Job Description

Responsibilities

Write compelling, conversion-focused copy across multiple marketing channels and campaigns.
Develop content for email campaigns, landing pages, paid advertisements, social media, webinars, video scripts, event promotions, podcasts, websites, and other marketing initiatives.
Produce content that supports prospects, clients, coaches, and internal stakeholders.
Leverage AI writing tools to accelerate content production while ensuring quality, accuracy, and brand alignment.
Maintain a consistent content cadence across active campaigns and marketing channels.
Help define, document, and maintain brand voice, messaging frameworks, and tone guidelines.
Create messaging playbooks and content standards that support consistency across teams and platforms.
Develop audience-specific messaging tailored to different customer personas and stages of the buyer journey.
Ensure all content reflects the company's positioning, values, and strategic objectives.
Write in the voice of Tom Ferry and other company leaders when needed, adapting tone and style appropriately.

Requirements

3–5 years of copywriting experience in a marketing, agency, or in-house environment.
Bachelor's degree in Marketing, Communications, Journalism, English, or a related field preferred.
Exceptional writing, editing, and proofreading skills.
Experience writing across multiple channels, including email, web, paid media, social media, and video.
Familiarity with AI writing tools such as ChatGPT, Claude, Jasper, or similar platforms.
Understanding of SEO best practices and content optimization.

Benefits

Health Coverage: Medical, vision, and dental insurance starting after 60 days
Retirement Plan: 401(k) with employer contributions
Generous PTO: 3 weeks of paid time off plus 10 paid holidays
Competitive Compensation: Base salary with performance-based incentives and annual discretionary bonuses
Team Culture: Celebratory lunches, team-building events, and a commitment to fostering strong interpersonal connections

FERRY INTERNATIONAL LLC

"Empowering Professionals to Fulfill Their Greatness” – that’s what Ferry International has been doing for both their clients and employees over the last 20 years. We are the leader in real estate coaching, training, and technology, powered by an ever-growing team of passionate and happy individuals of all backgrounds and talents. Ferry Intl. is the brainchild of industry thought-leader Tom Ferry, who has held the title of No. 1 real estate coach for the last 10 consecutive years and is the nationally bestselling author of “Life By Design” and “Mindset, Model, and Marketing.” Our events such as the Success Summit, Roadmap, Marketing Edge, and Sales Edge are some of the most highly-ranked in the industry, attracting tens of thousands of loyal real estate agents every year. All our accolades result from the collaboration and innovation of our team members who we trust and empower to lead bold creative initiatives. We support them so they can support today’s leading real estate professionals, who are better equipped to serve millions of people looking to buy or sell a home. It is a mission of service that keeps on giving.

Founded in 2004

Santa Ana, California, USA

250 employees (21 in marketing)

www.tomferry.com