Responsibilities

• Write compelling, high-performing marketing copy across email, SMS, paid social, display, landing pages, site merchandising, and other customer touchpoints for Backcountry and Competitive Cyclist.
• Adapt messaging to each brand's distinct voice and audience—from Backcountry's outdoor enthusiasts to Competitive Cyclist's performance-driven riders—while tailoring copy for each marketing channel.
• Uphold brand voice, tone, and editorial standards across campaign marketing, following established style guidelines and flagging inconsistencies or gaps to the Managing Editor.
• Optimize copy using customer insights, SEO best practices, A/B test results, and conversion data to continually improve campaign performance and engagement.
• Use AI tools as part of your daily writing workflow, following the team's prompt libraries, best practices, and quality standards to work faster without sacrificing creativity or brand integrity.
• Contribute ideas as the team tests new AI tools and workflows, sharing what works to produce better work, faster.
• Participate in peer copy reviews, giving and receiving thoughtful feedback that strengthens quality, consistency, and the team's overall craft.
• Partner closely with Merchandising, Creative, Marketing, eCommerce, and SEO teams to deliver cohesive campaigns, communicate timelines clearly, and proactively identify risks before launch.
• Balance speed with editorial excellence, delivering polished, accurate copy under tight deadlines while maintaining exceptional attention to detail.

Requirements

• 2+ years of professional copywriting or editorial experience, preferably in ecommerce, retail, or consumer marketing.
• Exceptional writing, editing, and proofreading skills with a demonstrated ability to adapt tone across brands and channels.
• Experience writing high-performing marketing copy across email, digital marketing, web, and paid media.
• Experience using generative AI tools (such as ChatGPT, Claude, Gemini, or similar) in writing workflows, paired with strong editorial judgment and quality control.
• Willingness to learn and follow established AI prompts, workflows, and documentation used in content production.
• Working knowledge of SEO, conversion copywriting, and performance-driven marketing best practices.
• Excellent organizational skills with the ability to manage multiple priorities and meet deadlines consistently.
• Collaborative mindset with experience partnering across creative, marketing, merchandising, and ecommerce teams.

Preferred

• Bike riding and cycling-specific writing experience.

Benefits

• Competitive Benefits: Paid time off policies, 401(k) match, medical/dental/vision and a variety of supplemental policies, and employee discounts across our portfolio of brands.