Responsibilities

• Brand Voice & Storytelling: author and help evolve Bandit's voice guidelines — tone, terminology, and editorial standards across every channel
• Translate the “Evolve Running” mission into copy that’s authentic to runners and distinct from everyone else in the category
• Develop and maintain a living copy system: messaging frameworks, product naming conventions and narratives, and a do/don't voice playbook
• Site & Product Copy: Write and edit all on-site copy: PDPs, collection pages, homepage, navigation, landing pages, drop pages, and editorial features
• Craft product names, descriptions, and feature stories that balance technical performance with brand storytelling
• Partner with Growth and Design on landing page experiments — write conversion-driven variants and test headlines, hero copy, and CTAs
• Email, SMS & Lifecycle: Lead copy for all email and SMS campaigns and flows in Klaviyo - flows, campaigns, drops, events, and our editorial Bmail
• Write subject lines, preview text, and bodies that consistently outperform benchmarks; partner with Growth to A/B test and iterate
• Build segmented copy variants by audience (new vs. returning, training stage, race interest) without losing brand voice
• Paid Social & Performance Copy: Write copy for paid social (Meta primary, plus emerging channels), Google, and affiliate creative — primary text, headlines, descriptions, and ad variants - that drives toward performance objectives within our elevated brand voice

Requirements

• Deep love and curiosity for running culture, and the credibility to write to runners authentically
• 4+ years of copywriting experience at a lifestyle-driven consumer brand
• A portfolio that shows range across brands, tone and channels
• Sharp instinct for voice — you can read a few pieces of a brand's content and reproduce its tone with precision
• Strong editorial judgment — you can self-edit, accept feedback, and hold the line on quality when timelines are tight
• Self-starter — you take initiative to ensure projects are moving forward, including soliciting feedback and approvals as needed, connecting proactively and independently with cross-functional partners
• Working knowledge of Google Workspace, Figma, and standard project management tools (Asana, Notion, or similar)

Preferred

• Experience in performance apparel, activewear, sport, or lifestyle is a strong plus
• Portfolio shows range across brands, tone and channels

Benefits

• Competitive base salary + equity
• Comprehensive health, dental, and vision benefits
• Generous product discount on Bandit gear
• Stipend for races, running gear, or events
• A passionate, mission-led team committed to redefining what a running brand can be