Marketing Coordinator/Operations Administrator at Vertin | Edina, MN

Vertin

Marketing Coordinator/Operations Administrator

Edina, MN (On-site)

Salary Not AvailableEntry Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive hands-on digital marketing execution and operational support across corporate and funeral home brands.

Must-have: 1-3 years in digital marketing with HubSpot/GA and content creation.
Experience coordinating multi-channel campaigns across email, social, and web.
Strong collaboration with leadership and execution-focused role in a small-marketing team.

Job Description

Responsibilities

The Marketing Coordinator / Ops Administrator supports the execution of Vertin's digital marketing strategy across corporate and funeral home brands and provides administrative support to the EVP, Operations & Market Development. This role is responsible for the day-to-day implementation of digital initiatives, including website updates, social media execution, content creation, and digital engagement efforts. Additionally, the role will provide meeting support and complete administrative tasks in support of the operations leadership team.
Working closely with the Digital Marketing & Communications Manager, this individual will contribute to strategy development while primarily focusing on execution. This role is ideal for a developing marketing professional who wants hands-on experience across multiple digital channels.
Digital Marketing & Operations Support
Execute digital marketing campaigns across email, social media, and web platforms
Support ongoing development and refinement of digital marketing strategies
Assist in identifying opportunities to improve digital engagement and performance
Maintain working knowledge of digital marketing tools, platforms, and best practices
Digital Brand Engagement
Support digital engagement efforts across funeral home locations and corporate channels
Assist in managing and responding to social media interactions, comments, and messages
Help develop and deploy content that strengthens engagement with families and communities
Collaborate with local funeral homes to ensure consistent and effective use of digital channels
Support email marketing and nurture campaigns through platforms such as HubSpot
Website Management & Execution
Perform routine updates to corporate and funeral home websites (content, images, pages)
Assist with basic web development tasks and site enhancements
Support SEO initiatives and ensure website content aligns with best practices
Monitor website performance and assist with reporting on key metrics
Help manage online listings (Google Business Profiles, bios, etc.)
Social Media Execution (Corporate & Local Brands) - Create, schedule, and publish social media content across platforms• Support both corporate brand channels and individual funeral home accounts• Assist in developing content such as posts, graphics, and short-form videos• Monitor performance and recommend optimizations based on engagement data• Ensure consistency with brand voice and social media best practices- Content Creation & Communications- Assist with internal and external communications supporting funeral homes- Contribute to content calendars and campaign planning- Support development of marketing materials and digital assets- Reporting, Analytics & Project Coordination- Track and report on key digital marketing metrics (social, web, email)- Assist in analyzing performance and identifying trends or opportunities- Support project management to ensure initiatives are completed on time- Help organize marketing data, surveys, and campaign results- Operations Administrative Support- Assist in the planning and execution of meetings for the operations leadership team- Conduct analysis and/or compile reporting as directed by the EVP, Operations- Update metrics for marketing and operations on a monthly basis as directed- Perform administrative and support tasks as required for business development efforts

Vertin

You’ve been called to serve others. So have we.For over a century, Vertin associates have supported communities experiencing loss and helped families honor life stories. We understand the selfless nature of this work, and we’re here to care for you along your journey. With Vertin, you’ll experience a balance of autonomy and community, recognition of your contributions, and opportunities for personal and professional growth. You can focus on what you do best, and we magnify our impact together.

Founded in 1904

Minneapolis, Minnesota, USA

82 employees (7 in marketing)

www.vertin.com