Responsibilities

• Plan, execute, and optimize multi-channel demand generation campaigns (email, paid media, content syndication, webinars, etc.).
• Manage ABM initiatives to target high-value accounts.
• Monitor and report on lead funnel metrics and nurture through the buying journey.
• Utilize marketing automation tools to execute email campaigns, landing pages, and nurture programs.
• Maintain data hygiene in CRM systems for accurate reporting and segmentation.
• Track and analyze campaign performance metrics (MQLs, SQLs, pipeline growth, ROI).
• Provide insights to optimize demand generation activities.
• Align with sales, content, and product marketing to ensure campaign success.
• Coordinate with external vendors/agencies as needed for execution.
• Stay updated on industry trends and emerging demand generation strategies.
• Identify new channels and tactics to drive lead generation and engagement.

Requirements

• 1+ years of experience in demand generation, digital marketing, or related roles, preferably in a B2B SaaS environment.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., HubSpot, Salesforce).
• Strong analytical skills and experience with reporting tools (e.g., Google Analytics, Tableau).
• Excellent written and verbal communication skills.
• Ability to manage multiple projects in a fast-paced environment.
• Creative thinker with a results-oriented approach to problem-solving.

Benefits

• Paid vacation and sick time
• Health, dental, and vision insurance
• Company-paid life insurance
• Supplemental Insurance
• 401(k) and Company match
• Opportunities for career advancement