Responsibilities

• Manage and maintain our internal product information management (PIM) and digital asset management tools (DAM)
• Build enhanced content for website product detail pages
• Accountable for content marketing initiatives across all channels to drive traffic and engagement that deliver sales and customer retention
• Collaborate with the creative team to brainstorm, develop and test new ideas and share meaningful insights and recommended next steps.
• Optimize product content for maximum sell-through for all channels of distribution
• Stay current on new developments and emerging technologies in the digital environment; utilize learnings to drive marketing strategy
• Assist in developing internal and external presentations
• Ensure consistency of product copy by standardizing processes
• Participate in weekly marketing initiatives and project meetings
• Work with D2C marketing team to develop marketing initiatives