Responsibilities

• Assist in the development and execution of measurable marketing plans to meet budgeted Same Store Sales (SSS) goals, with a keen eye on profitability.
• Assist the Brand Team in the execution of key tactics to build upon category leadership positioning and help increase profitable SSS results for the division.
• Work directly with franchisees to coordinate all marketing-related tasks associated with opening a new store.
• Ensure local store marketing plans are planned and executed.
• Collaborate with franchisees to conduct market analysis to determine best marketing initiatives to activate on a local level.
• Collaborate with franchisees to coordinate local store events, celebrations, and partnerships.
• Lead monthly calls with Brand Ambassadors to review quarterly LSM programs and facilitate roundtable discussions on effective local store marketing strategies.
• Coordinate franchisee creative requests, inclusive of fielding them, training franchisees on best practices, and working through the proofing process with our design team to ensure franchisees have what they need for successful campaigns at the local level.
• Communicate LSM Resources, including LSM Guides, Action Plans, Quick Info Sheets, Training Videos, Planning Guides and Webinars to Franchisees.
• Assist the Brand Team in pulling data and maintaining competitive research and sales reporting to provide key insights into various marketing campaigns to optimize for future brand strategies and objectives.