Responsibilities

• Brand & Content Management • Maintain and update marketing materials • Ensure consistency in brand messaging and visual identity across digital and print collateral. • Coordinate updates to PowerhouseNOW.com and ensure alignment with current services and case studies. • Develop project spotlights, one-pagers, and success stories for internal and external use.
• Campaign Development & Execution • Support creation and scheduling of email campaigns, newsletters, and client communications. • Coordinate paid and organic social media campaigns on LinkedIn and industry platforms. • Partner with BD team to create targeted outreach assets for key ICP industries • Track campaign performance and generate analytics reports.
• Sales Enablement • Collaborate with BD to build prospecting playbooks and sales decks tailored to ICP industries and decision-maker personas. • Maintain Powerhouse’s marketing asset library and sales collateral repository. • Support trade show preparation, logistics, and post-event follow-up.
• Digital Marketing & Analytics • Assist in managing CRM and marketing automation workflows (Salesforce). • Monitor website traffic, SEO, and digital lead generation performance. • Compile marketing KPIs (engagement, conversion, ROI) and report monthly results.
• Internal Coordination • Support internal communications, including newsletters, team announcements, and culture campaigns. • Coordinate cross-departmental communication for new initiatives, launches, or rebrands.

Requirements

• Bachelor’s degree in marketing, Communications, or related field.
• 2–4 years of experience in marketing coordination or digital communications (B2B preferred).
• Strong copywriting, proofreading, and visual communication skills.
• Experience with CRM/Marketing Automation tools (e.g., HubSpot, Salesforce, Constant Contact).
• Proficiency in Adobe Creative Suite, Canva, and Microsoft Office Suite.
• Familiarity with LinkedIn marketing, SEO, and content analytics tools.
• Exceptional organizational skills with the ability to manage multiple projects simultaneously.
• High attention to detail, quality, and brand consistency.
• Collaborative and adaptable — thrives in a fast-paced, cross-functional environment.

Preferred

• Prior experience in commercial services, construction, or multi-site B2B industries.
• Understanding of Powerhouse’s service lines and target industries (Retail, Hospitality, CRE, Restaurant).
• Knowledge of B2B content strategy and ICP-driven lead generation.