Responsibilities

• Coordinates the end-to-end execution of integrated B2B campaigns—email, social, digital ads, and events—ensuring all components launch on schedule.
• Partners with content marketing and design teams to traffic creative assets, manage versioning, and ensure on-brand execution across channels.
• Supports campaign setup in marketing automation and CRM platforms (e.g., Marketo, Salesforce) including email builds, landing pages, workflows, and list segmentation.
• Manages campaign calendars, asset libraries, and content repositories to ensure visibility and alignment across teams.
• Assists with publishing and updating digital assets (e.g., blogs, gated content, case studies, webinars) through CMS or marketing automation tools.
• QAs content, links, and creative across all campaign assets prior to launch.
• Tracks and reports on campaign performance—engagement rates, MQL generation, content downloads—and provide insights for optimization.
• Manages timelines, deliverables, and priorities in marketing project management tools (e.g., Workfront, Asana).
• Collaborates closely with demand generation, product marketing, and creative teams to align campaign timing, assets, and messaging.
• Coordinates reviews, feedback, and approvals between stakeholders to keep projects moving smoothly.
• Partners with Product Marketing, Sales and RevOps teams to ensure lead routing, campaign attribution, and reporting accuracy.
• Maintains and updates marketing databases, ensuring data cleanliness, deduplication, and regulatory compliance.
• Maintains data hygiene and segmentation integrity within marketing automation and CRM platforms.
• Ensures campaign tracking and attribution are accurate (UTMs, campaign IDs, lead source fields).
• Supports integration and maintenance of marketing tech tools such as email, analytics, and project management platforms.
• Documents processes and contribute to improving operational workflows to enhance efficiency and scalability.
• Other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Up to 2+ years' experience in marketing operations, campaign coordination, or content marketing within a B2B environment.
• Familiarity with marketing automation tools (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).
• Experience supporting multi-channel campaigns and managing campaign assets from concept to launch.
• Strong organizational and project management skills; ability to manage multiple campaigns simultaneously.
• Detail-oriented and quality-driven, with strong proofreading and QA skills.
• Proficiency in Excel and comfort working with data-driven metrics.

Benefits

• Pathward offers a comprehensive benefits package for eligible employees, including health insurance, 401(k) retirement benefits, life insurance, disability benefits, paid time off, and more.
• This role is also eligible for an annual performance-based incentive opportunity.