Responsibilities

• Manage and execute daily social media content, including creating posts, scheduling, and responding to audience engagement across platforms (Facebook, Instagram, Twitter, etc.).
• Develop and implement strategies to increase social media engagement, grow followers, and drive traffic to the website.
• Monitor analytics for social media platforms, track campaign performance, and generate reports on metrics to measure success.
• Serve as the point of contact for media inquiries and maintain relationships with local, regional, and national press.
• Draft press releases, manage media outreach, and coordinate interviews and media appearances for Museum leadership.
• Track press coverage and compile regular media reports to evaluate the effectiveness of outreach efforts.
• Collaborate with the Museum’s Learning and Engagement team to plan and promote events, programs, and exhibitions.
• Assist in the creation and execution of promotional campaigns, including email newsletters, print materials, and digital ads.
• Work closely with the Development department to create marketing campaigns for fundraising initiatives and member engagement.
• Support the creation and management of content for the Museum's website, newsletters, and other marketing materials.

Requirements

• A Bachelor's degree or an equivalent combination of education and experience and 2 years of experience from which comparable knowledge and skills can be acquired is necessary.

Preferred

• A bachelor’s degree in marketing, communications, or a related field, or an equivalent combination of education and experience.
• At least 2-3 years of experience in social media management, public relations, and digital marketing.
• Proficiency in social media platforms, website management, email marketing tools (e.g., MailChimp, Constant Contact), and graphic design tools (e.g., InDesign, Illustrator, Photoshop, Canva, etc.).
• Strong writing, editing, and communication skills.
• Experience filming and editing short-form and long-form video content.

Benefits

• This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/totalrewards/benefits.