Responsibilities

• Develop and implement comprehensive marketing strategies aligned with company goals, focusing on brand positioning, customer acquisition, and retention.
• Lead the planning, setup, and management of digital marketing campaigns across paid advertising channels such as Google Ads (including Google AdWords), Facebook Advertising, and SEM (Search Engine Marketing).
• Oversee content creation efforts, including copywriting, graphic design using Adobe Creative Suite (Photoshop, Illustrator), and content management systems like WordPress.
• Utilize SEO tools, keyword research, and web analytics reporting (Google Analytics, Google Tag Manager) to optimize website performance and improve organic search rankings.
• Manage social media marketing campaigns and social media advertising campaigns to increase brand awareness and engagement across platforms.
• Implement marketing automation tools to streamline campaign workflows, nurture leads, and enhance customer journeys.
• Monitor web analytics and performance marketing metrics to evaluate campaign effectiveness; adjust strategies accordingly for maximum ROI.
• Collaborate with cross-functional teams to ensure website management, e-commerce integration, and technical proficiency in HTML, CSS, JavaScript, SQL for web development needs.
• Drive conversion optimization initiatives by analyzing user behavior data and refining landing pages or user interfaces for better results.

Requirements

• Proven experience in digital marketing leadership with a strong understanding of paid search marketing, paid advertising campaign management, and social media advertising campaigns.
• Proficiency in SEO tools, Google Analytics, Google Ads (including Google AdWords), SEM strategies, and web analytics reporting.
• Technical skills including HTML, CSS, JavaScript, SQL; familiarity with website management systems such as WordPress or other content management systems.
• Expertise in content creation—copywriting, graphic design—and familiarity with Adobe Photoshop and Adobe Creative Suite tools.
• Strong knowledge of marketing automation platforms and web analytics tools to measure campaign success effectively.
• Experience managing e-commerce platforms and implementing performance marketing strategies that drive measurable results.
• Excellent leadership skills with the ability to coordinate multiple projects simultaneously while maintaining attention to detail.

Preferred

• B2B marketing experience is preferred; a background in social media management and paid advertising campaign setup is essential.

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Professional development assistance
• Vision insurance