Responsibilities

• Marketing Budget & Compliance: Track marketing expenses, submit co-op reimbursement claims, and ensure all advertising adheres to manufacturer brand standards and program requirements.
• Reputation & Listing Management: Monitor and respond to online reviews and third-party listings to maintain a positive brand presence and ensure accurate, up-to-date information.
• Go-to-Market Execution: Assist with monthly go-to-market planning and campaign rollouts that align with dealership objectives, drive traffic, and produce measurable results.
• Content Development: Plan and create engaging short-form and long-form content across multiple channels—including blogs, social media, email campaigns, and SEO-optimized website updates.
• Community Relations & Event Management: Build and manage community partnerships, staff local events, and oversee execution of sponsorship deliverables. Maintain inventory of promotional materials and ensure all public-facing assets reflect brand standards.
• Sales & Marketing Operations: Collaborate with both marketing and sales teams on workflow improvements, software utilization, vendor coordination, and process optimization projects.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field — or 2+ years of hands-on experience in a marketing role
• Strong written and verbal communication skills, with the ability to adapt tone across channels
• Experience using creative tools such as Canva, Adobe Creative Suite, or similar platforms
• Proficient in Excel or Google Sheets for organizing data, tracking performance, and preparing reports
• Highly organized with the ability to manage multiple projects, meet deadlines, and adapt in a fast-paced environment
• Flexible schedule with the ability to support occasional weekend or evening events as needed
• Valid Driver’s License and a favorable driving record

Preferred

• Experience in automotive, retail, or other fast-paced, consumer-facing industries
• Working knowledge of Google Analytics, Google Ads, Meta Ads Manager, or CRM tools like VinSolutions
• Familiarity with basic SEO principles and tools, as well as email marketing platforms such as Mailchimp or Constant Contact
• Ability to operate a mirrorless camera for photography and videography

Benefits

• Health, Vision, Dental, Disability, and Life Insurance
• Employer 401K Program
• Employee vehicle purchase plans and discounts on accessories, service, & parts
• Paid Time Off (PTO)
• Career Growth Opportunities