Marketing Coordinator - The Ivy Blue Hills

San Jose, CA (On-site)

$25/hr – $26/hrEntry LevelFull time

Posted 5 months ago

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Job Summary

Support a senior living community by qualifying prospects, coordinating tours, and moving them toward deposits while leading or backing tours and managing marketing events.

  • Qualify prospects, convert tours to deposits using the sales process.
  • Must-have: Highly motivated, able to work independently.
  • Plan and manage marketing events within the approved budget.

Job Description

Responsibilities

  • Maintain a thorough knowledge of the property’s product and services to effectively and accurately represent the property to referral sources and prospects.
  • Walk the community tour route at the start of each day to ensure that the community is ready for daily tours.
  • Give community tours as a backup to the Marketing Department
  • Handle all inbound telephone, walk-in, and mail inquiries including completing the inquiry information card, maintaining the ups list, entering new inquiry information into the marketing database, and follow-up with all correspondence, as directed.
  • Qualify prospects, convert qualified prospects to tours, and convert tours to deposits using the sales process, as needed.
  • Organize, plan and manage all marketing events staying within the approved budget.
  • Actively attend and participate in resident, family inquiry, and referral source special events held both inside and away from the community.
  • Serve as a liaison for residents and family members new to the community. Ensure that all new residents have a smooth transition to their new home.
  • Completely and accurately follow a new move-in checklist

Requirements

  • Able to be flexible, adapt and respond to change, make decisions in stressful situations, and prioritize tasks and projects.
  • Able to process information and apply common sense understanding to follow and carry out written or oral instructions.
  • Able to analyze, solve and respond to problems or concerns.
  • Able to count and perform moderately complex math problems
  • Must be highly motivated and able to work independently
  • Able to obtain and maintain valid first aid certification
  • Must pass a Criminal Background check and Health Screening tests, including physical and TB Tests.

Traffic Signals

Monthly Visitors
64.7K
Monthly Google Ads Budget
$72.5K
Traffic Source Mix
Search
63.4%
Direct
26.9%
Referral
6.8%
Social
0.7%
Paid
2.1%

Headcount Trend

Current headcount: ~238

Marketing Team

Marketing Team Size
26 (11% of company)
Median Career Experience
7.5 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
1