Responsibilities

• Assist with planning, pacing, executing and reporting all marketing campaigns, both online and offline
• On-going management of marketing campaigns, including delivery of tactics like email blasts, direct mail, web content and other tactics aligned with established marketing plans and objectives
• Audience segmentation/lists, suppression logic, and targeting. Email builds, QA, deployment, and post-send performance review. Canvases and campaign flows creation on Eloqua (as applicable)
• Support marketing team in ensuring that campaigns, projects, and initiatives are on schedule and on budget
• Support content creation and copy management for: email campaigns, landing pages, website content, and forms. Create conversion-oriented messaging updates (headlines, CTAs, value props)
• Work with marketing managers, creative team, and brand teams on development and delivery of needed marketing materials; own delivery within calendar deadlines
• Support the execution of multidimensional brand sponsorship marketing campaigns
• Manage media partners for show and campaign promotion. Coordinate promotional deliverables, deadlines, assets, and tracking links, and ensure partner placements align to brand identity, messaging and timelines.
• Actively contribute creative ideas for new campaign initiatives based on past campaign performance, current trends and understanding of marketing and business objectives
• Update marketing copy, content on brand AEM websites and other owned channels as needed and as directed by marketing leads, content team; work with brand managers and creative team to ensure updates are reflective of the brand look, feel, and voice

Requirements

• 2+ years proven work experience within the marketing space
• Bachelor’s degree in Marketing or related field
• An entrepreneurial spirit and desire to take projects and run with them
• Strong written and verbal communication skills
• Proven experience executing multi-channel campaigns (email + web + content + offline/partner channels)
• Strong copywriting and editing skills with an eye for clarity, conversion, and brand voice
• Demonstrated ability to manage multiple projects simultaneously in a deadline-driven environment
• Goal-oriented, self-motivated and adapts to changing situations and requirements
• Eloqua expertise: campaign builds, segmentation, deployment, and performance reporting
• AEM management including updates to web pages and ESA frames management

Preferred

• Project management proficiency with Jira or Monday.com, leveraging an agile approach to planning, sprinting, and delivery
• Comfortable working with tracking links/UTMs, basic QA, and cross-channel campaign coordination
• Proficiency in web content management platform, MS Office including Word, Excel, and PowerPoint is required. Experience using Salesforce.
• Fluency in Portuguese is a plus.
• Fluency in Spanish is desired.

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world