Responsibilities

• The Marketing Coordinator is responsible for supporting the efforts of the marketing department by researching market trends, creating marketing campaign content like graphics, blog posts, social media posts and assisting in executing marketing events.
• An individual in this position is expected to perform additional job-related responsibilities and duties within the department or college as assigned, and/or as necessary.
• Write persuasive advertising and promotional copy for print, web, social, and other digital media.
• Write news releases and feature articles for publications.
• Update web content.
• Manage social media channels for the College of Business including developing content and plan and execute strategic efforts to increase social media impact.
• Manage content on digital signage.
• Copyedit and proof projects, fact-check and ensure accuracy of proof points, brags, and statistics in copywriting, and adhere to university branding and style across writing efforts.
• Develop marketing and media activities including the creation and development of print and online advertising, email marketing, website management and content development, press releases, news articles, photography, design and printing.
• Allocate resources to maximize collaboration, efficiency and creativity in building and maintaining consistency in the College's brand across marketing and public relations channels.

Requirements

• Bachelor's degree in marketing, communications, public relations, journalism, or a related field from an accredited college or university.
• Two years of progressively responsible related work experience in advertising or marketing.
• Excellent problem solving, communication, interpersonal, and organizational skills.
• The ability to communicate effectively in writing and in public presentation settings at varying levels to engage students, campus employees, and external stakeholders.
• Commitment to the college’s mission and vision.
• The ability to manage multiple concurrent projects, reason analytically and work with people possessing differing levels of technical knowledge.
• The ability to develop knowledge of, respect for, and skills to engage with those of other cultures and backgrounds are required.
• Flexibility to independently work with others in a wide variety of circumstances; analyze data utilizing defined but different processes; and operate equipment using standardized methods
• Ability to work with a significant diversity of individuals and/or groups; work with data of varied types and/or purposes; and utilize job-related equipment
• Problem-solving is required to analyze issues and create action plans.