Responsibilities

• The Marketing Coordinator III oversees marketing, promotion, and publicity functions for a college, division, or the University under minimal supervision. Creates and implements marketing strategies using advertising, media, direct mail, etc. Coordinates production of materials specified in marketing plans and calendars. Consults with product and/or program development.
• Advances The University of Alabama’s institutional brand through integrated marketing initiatives. Serves as the day-to-day lead for executing the University’s brand marketing strategy. Coordinates efforts across the Division of Strategic Communications to support institutional priorities and brand growth.

Requirements

• Bachelor's degree and four (4) years of marketing, public relations, communications, or advertising experience; OR master's degree and two (2) years of marketing, public relations, communications, or advertising experience.
• A portfolio or submission of relevant work samples is required.
• Skills and Knowledge: Strong understanding of brand positioning, messaging, and voice, with the ability to translate an established brand into audience-appropriate marketing communications across channels and integrated marketing initiatives.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities and meet deadlines.
• Ability to learn emerging platforms and apply new tools to improve marketing effectiveness.
• Strong project management skills.
• Knowledge of AP style.
• Strong copywriting, editing, and proofreading skills.

Preferred

• Experience in higher education, institutional marketing, brand marketing, reputation marketing, or another complex brand environment.
• Experience coordinating integrated paid, owned, and earned marketing campaigns.
• Experience with Google Analytics, Data Studio, Microsoft Power BI, paid social and digital advertising platforms, media buying, audience research, agency or vendor management, and artificial intelligence applications in marketing.
• Experience with project management and providing direction to writers, designers, photographers, videographers, web teams, and content creators.
• Demonstrated experience planning and executing integrated marketing campaigns, coordinating cross-functional teams, developing campaign reports, and using performance data to inform marketing recommendations.