Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Instagram, Facebook, Pinterest)
• Attend window treatment installations and take photos/videos for content creation
• Monitor and improve online adverts through Facebook to increase company and brand awareness
• Assist in the preparation of online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and updates to our website
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Facebook Analytics, etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date

Requirements

• 0-2 years experience as Digital Marketing Assistant or similar role
• Basic understanding of digital marketing concepts and best practices
• 0-2 years experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM
• Some knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Pursuing a degree in marketing or relevant field, relevant experience
• Must have a valid NYS drivers license
• Marketing: 1 year (Required)

Preferred

• High school or equivalent (Preferred)