Home Remodeling Pros of Central PA

Marketing Coordinator

Pennsylvania, USA (On-site)

$55K/yr – $85K/yrEntry LevelFull time

Posted 7 weeks ago

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Job Summary

Own the foot-in-door pipeline by qualifying and booking homeowner appointments, keeping CRM and calendars pristine, and coordinating local marketing to turn leads into in-home consultations.

  • Lead Generation & Pipeline: Generate and manage leads, nurture unconverted leads, and prevent drops in the CRM
  • Appointment Ownership: Convert leads to booked appointments and optimize show-rate through rapid inbound response and follow-ups
  • Coordination & Measurement: Align with sales on schedules, support campaigns, and track KPI health (lead-to-appointment, show rate, CPA)

Job Description

Responsibilities

  • Generating and managing leads
  • Converting those leads into booked, qualified appointments
  • Keeping our sales team's calendars full
  • Answering inbound leads (phone, web, social) quickly and professionally
  • Calling and texting prospects to set in-home consultations
  • Following up with unconverted leads (this is where most of the money is)
  • Managing CRM pipelines and ensuring no lead gets dropped
  • Coordinating schedules with the sales team
  • Assisting with marketing campaigns (email, social, promotions, events)
  • Tracking KPIs like: Lead-to-appointment conversion %, Appointment show rate, Cost per appointment