Marketing Coordinator Home Care

Connecticut, USA (On-site)

Salary Not AvailableEntry LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own field outreach and partner-led growth for a senior care home care agency, turning local referrals and events into steady client intake.

  • Outreach & Partnerships: Build and maintain referral networks with senior centers, hospitals, rehab facilities, and community groups to generate inbound leads.
  • Lead Generation & Onboarding: Attend events, manage intake, needs assessments, and coordinate onboarding with care teams to ensure smooth start.
  • Field Marketing Operations: Track activities, report results, and identify growth opportunities across Glastonbury and Avon offices.

Job Description

Responsibilities

  • Promote our services by visiting senior centers, hospitals, rehab facilities, and other referral sources
  • Attend health fairs, networking events, and community gatherings to generate leads
  • Build and maintain strong relationships with referral partners and local organizations
  • Represent ComForCare professionally at all outreach events
  • Track and report marketing activities and lead generation results
  • Conduct client intakes, including needs assessments and documentation collection
  • Serve as the first point of contact for clients and families, delivering a welcoming experience
  • Coordinate with care teams to ensure smooth onboarding for new clients
  • Assist both the Glastonbury and Avon offices with marketing and client-related tasks
  • Identify opportunities for business growth and community partnerships

Requirements

  • Experience in in-field marketing, sales, business development, or community outreach (healthcare preferred)
  • Strong interpersonal and communication skills with confidence in face-to-face interactions
  • Highly organized and able to manage multiple priorities independently
  • Reliable transportation and willingness to travel between locations and events
  • Experience with client intake, CRM systems, or customer service is a plus
  • Self-motivated, goal-oriented, and proactive

Benefits

  • Full-Time
  • Competitive salary
  • Opportunity for advancement
  • Competitive salary + performance-based incentives
  • Full-time schedule with benefits
  • Career growth opportunities within a rapidly growing home care agency
  • Supportive, team-oriented work environment
ComForCare Home Care - Farmington Valley logo

ComForCare Home Care - Farmington Valley

ComForCare is a premier home care franchise made up of franchise offices that provide in-home care with locations in the U.S. and Canada. We help seniors live independently in their own home.We serve in any setting you call home, whether it is a private home, independent or assisted living community or skilled care facility.Our services include Alzheimer’s disease and dementia care, personal care, respite care for families, transition of care after a hospital or rehabilitation stay, chronic condition management, transportation, medication reminders, light housekeeping & laundry, shopping and errands, safety supervision, companionship and much more. Our services are available 24 hours a day, 365 days a year from compassionate caregivers who are experienced, trained, bonded and insured. The ComForCare mission is to improve the quality of life and level of independence for every client and family receiving our services.ComForCare operates as At Your Side Home Care in Houston, Texas (www.atyoursidehomecare.com). ComForCare is a Best Life Brands, LLC company.Each ComForCare office is independently owned and operated. ComForCare is an equal opportunity employer.

Founded in 1996
Troy, Michigan, USA
2.3K employees (48 in marketing)

Traffic Signals

Monthly Visitors
23.5K
Monthly Google Ads Budget
$84.9K
Traffic Source Mix
Search
55.1%
Direct
36.9%
Referral
5%
Social
1.3%
Paid
1.6%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
36 (2% of company)
Median Career Experience
13 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Last Raise
Private Equity, 9 years ago

Funding History

  • Jul 2017
    Private Equity
  • Jan 2017
    Series Unknown