Responsibilities

• Develop, implement, and manage digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels to maximize reach and engagement.
• Conduct keyword research and utilize SEO tools to enhance website visibility, improve search engine rankings, and drive organic traffic.
• Manage website content using content management systems like Framer, ensuring content is optimized for SEO and user experience.
• Design compelling graphics and visuals using Adobe Creative Suite tools such as Photoshop for use in digital ads, social media posts, and email campaigns.
• Analyze web analytics reports with Google Analytics, Google Tag Manager, and other web analytics tools to measure campaign performance, identify trends, and inform future strategies.
• Coordinate paid advertising campaigns including SEM (Search Engine Marketing) and paid search marketing initiatives to generate leads and conversions.
• Assist in the setup of digital marketing automation workflows to nurture leads through email marketing campaigns and other channels.
• Collaborate with cross-functional teams to ensure consistent branding across all digital platforms while managing multiple projects simultaneously.
• Organize and manage a library of content such as pictures, videos, flyers, ads, and the like.

Requirements

• Proven experience with digital marketing tools such as Google Ads, Facebook Advertising, Google Analytics, SEM, Google AdWords, and marketing automation platforms.
• Strong technical skills including proficiency in HTML, CSS, web analytics reporting, website management systems like WordPress, and content creation software such as Adobe Photoshop.
• Familiarity with SEO best practices including keyword research, SEO tools, SEO strategies, and web analytics for performance measurement.
• Ability to create engaging content tailored for various online platforms while maintaining brand consistency.
• Knowledge of paid advertising campaign management across social media channels and search engines.
• Excellent organizational skills with the ability to manage multiple projects efficiently under tight deadlines.
• Strong communication skills with a proactive approach to teamwork and problem-solving in a fast-paced environment.

Benefits

• 401(k)
• 401(k) matching
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Retirement plan
• Vision insurance