Marketing Coordinator

Plano, TX (Hybrid)

Salary Not AvailableMid Level1+ years exp

Posted 5 weeks ago

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Job Summary

Own community level marketing and sales enablement for Realtors and consumers, coordinating with Sales and Marketing to hit local goals.

  • Own the plan and tools for community marketing and sales enablement, aligning with developers and division leaders.
  • Lead events, content, and communications that strengthen Realtor relationships and drive local pipeline.
  • Track budgets, priorities, and event outcomes to optimize impact and ROI.

Job Description

Responsibilities
  • Work with Marketing Manager, Sales Managers, Sales Counselors, and Division Leaders to develop and implement community-level sales and marketing strategies and sales enablement programs and tools.
  • Regularly meet with Sales team to understand current sales goals and challenges
  • Work independently or alongside Marketing Manager to develop strategies and programs that enable Sales to meet their goals
  • Collaboratively brainstorm with Sales team gift ideas for enhancing Realtor relationships
  • Work with Marketing Manager and Sales team to generate engaging news and other noteworthy content to share on Realtor-focused social media
  • Receive, interpret and prepare incoming creative requests for consumer and/or realtor communications
  • Design or direct Graphic Designer to create artwork for marketing collateral
  • Track spending on Community Marketing programs and events
  • Continually evaluate and adjust project priority based upon workload and necessity
  • Explore assigned territory to understand the community, evaluate effectiveness of signage, and look for areas of improvement
Requirements
  • HS Diploma required.
  • Bachelor’s Degree in Marketing, Business or other related field preferred.
  • Minimum 1 year related experience preferred.
  • Proficient in Microsoft Office applications (Outlook, Word, Excel, PowerPoint, etc.) required.
  • Proficient in Adobe InDesign, Illustrator and/or Photoshop software preferred.
  • Prior working experience with word processing, spreadsheets and database management preferred.
  • Strong organizational skills required.
  • Strong verbal and written communication skills required.
  • Ability to interact with Realtors and employees professionally.
  • Strong negotiation skills preferred.
Nice to Have
  • Salesforce experience
  • Experience working with Realtors and relationships
  • Experience in homebuilder/real estate marketing
Benefits
  • Highland offers a competitive benefit package, including excellent medical / dental / prescription benefits, Employee Stock Ownership Plan, 401(k), new home purchase discounts, & more – all in a business casual atmosphere!

Marketing Team

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