Marketing Coordinator - Georgetown University

Responsibilities

• Marketing & Communications: Develop and execute marketing campaigns to promote the hospitality program, events, and student opportunities.
• Coordinate promotional campaigns across digital and print platforms.
• Manage social media accounts, email newsletters, and website content.
• Collaborate with university communications teams to align messaging and branding.
• Create promotional materials, including brochures, flyers, digital ads, and presentations.
• Monitor campaign performance and provide analytics reports.
• Coordinate with admissions and academic departments to align marketing efforts with recruitment goals.
• Develop student-focused content, including testimonials, success stories, and alumni spotlights.
• Manage photo and video assets for promotional materials and social media.
• Ensure ADA compliance and accessibility in all digital communications.

Requirements

• Bachelor's degree in Marketing, Graphic Design, Communications, Hospitality, or related field.(Highly Preferred)
• 2+ years of experience in marketing, design, or administrative roles (higher education or hospitality preferred).
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
• Strong writing, editing, and communication skills.
• Experience with social media platforms and email marketing tools (e.g., Mailchimp).
• Highly organized with attention to detail and ability to manage multiple projects.

Preferred

• Familiarity with hospitality industry trends and academic environments.
• Experience with event planning and coordination.
• Knowledge of CRM systems and project management tools (e.g., Trello, Asana).
• Photography and video editing skills are a plus.

Benefits

• COMPANY: Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources. Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage. Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works.