Marketing Coordinator at The French American Academy | Jersey City, NJ | $60K/yr – $80K/yr

The French American Academy

Marketing Coordinator

Jersey City, NJ (On-site)

$60K/yr – $80K/yrMid LevelFull time

Posted 4 months ago

Job Summary

Drive FAA marketing strategy across channels to support enrollment and retention in bilingual education.

Own implementation and governance of FAA marketing strategy to drive enrollment and retention.
Must-have: Proven marketing strategy, brand growth, and lead generation experience.
Standout: Cross-functional collaboration with admissions and KPI-driven reporting across campuses.

Job Description

Responsibilities

Define and supervise the implementation of the FAA marketing strategy and define goals for each pilar
Meet weekly with management to share KPIs and feedback
Initiate new ideas to increase retention and attractivity to new families
Maintenance of the website and creation of website content for generating traffic, and inquiries and maximizing conversion rate
Creation & execution of SEO Strategy and SEO Projects
Creation, execution and maintenance of Pay-per-click campaigns on search engines and social media platforms
Creation & maintenance of campaign landing pages
Continuous improvements to website messaging & brand messaging themes
Set, maintain and report on website data, KPIs, and objectives
Collaborate with the admissions team to align marketing efforts with enrollment goals, ensuring consistent messaging and effective lead generation

Requirements

Proven experience in marketing strategy, brand growth, and lead generation
Strong leadership and project management skills
Expertise in digital marketing (SEO, PPC, email, social media)
Data-driven mindset with KPI tracking and reporting experience
Website management and content optimization expertise
Excellent written and verbal communication skills
Ability to collaborate cross-functionally and manage external partners
Experience in budget management and ROI optimization
Event planning and community partnership development experience
Fluent or strong communication skills in English; French is a plus

The French American Academy

A leader in bilingual education, The French American Academy offers students a private education in both French and English in New Jersey (USA).The positive, nurturing, and creative learning environment blends traditional and progressive approaches with newer teaching techniques in order to promote greater cognitive and social growth, multi-cultural understanding, individual confidence and self-expression. An early and continuing bilingual education has been proven to strengthen a child’s fundamental ability to listen, reason, focus, multi-task, and communicate better. It also helps children perform better in non-language courses, like Math and Science. Finally, it promotes cultural fluency which helps children adapt more easily in today's global community.The French American Academy serves students from Pre-K through 9th grade. The Academy also hosts after-school activities in French, enrichment classes, summer programs for children, and language classes for adults. The French American Academy has three campus locations: Jersey City - Downtown, Jersey City - The Heights and Englewood, New Jersey.

Founded in 2007

Jersey City, New Jersey, USA

55 employees (4 in marketing)

www.faacademy.org