Responsibilities

• Support the planning and execution of integrated marketing campaigns, promotions, events, and attendance- or revenue-driving initiatives.
• Coordinate marketing workflows, calendars, creative timelines, project plans, and task tracking to ensure projects are completed accurately and on time.
• Collaborate with internal teams, creative partners, agencies, and external vendors to manage campaign assets, deliverables, approvals, and quality assurance.
• Build, schedule, and deploy email campaigns in collaboration with the marketing & communications team, including audience segmentation, list management, A/B testing, and performance tracking.
• Update and maintain website content in WordPress, including page edits, asset uploads, and publishing support. Collaborate with internal teams to ensure content is current, on-brand, and optimized for search.
• Manage and organize marketing assets, including logos, templates, photography, and work collaboratively with videographer on other assets such as video and b-roll, to ensure files are current, accessible, and brand compliant.
• Execute quality assurance checks across marketing materials and digital content and implement minor creative or content updates as needed to support campaign execution.
• Support paid media and SEO/SEM efforts, including coordinating asset trafficking, monitoring campaign performance, and flagging optimization opportunities.
• Track campaign performance across email, websites, paid media, social media, and other marketing channels; compile recurring reports and dashboards; and share insights to support optimization.
• Assist with market research, audience insights, trend monitoring, and the identification of partnership or promotional opportunities.

Requirements

• Bachelor's degree in marketing, communications, advertising, public relations, journalism, or a related field.
• Two to four years of professional experience in marketing, communications, or a related field preferred.
• Working knowledge of integrated marketing principles across digital and traditional channels, including email, website, social media, SEO/SEM, promotions, and paid media.
• Experience supporting the execution of marketing campaigns and coordinating content, timelines, approvals, and deliverables across multiple stakeholders.
• Strong organizational and time management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment; must be self-directed and able to work independently when needed.
• Familiarity with email marketing platforms, content management systems, project management tools, and social media platforms; experience with WordPress, Marketing Cloud, and Asana preferred.
• Experience using marketing analytics and reporting tools such as Google Analytics 4 and Meta analytics to track performance and support optimization; familiarity with A/B testing and multivariate experimentation preferred.
• Strong written and verbal communication skills, with exceptional attention to detail and a commitment to brand consistency.
• Ability to work collaboratively across departments and interact professionally with internal stakeholders, external partners, agencies, and vendors.
• Proficiency in Microsoft Office, common digital marketing platforms, and design tools; familiarity with Adobe Creative Cloud preferred.
• Availability to work occasional evenings, weekends, and holidays as needed.

Preferred

• familiarity with Adobe Creative Cloud preferred
• experience with WordPress, Marketing Cloud, and Asana preferred
• familiarity with A/B testing and multivariate experimentation preferred