Marketing Coordinator

Connecticut, USA (On-site)

$56K/yr – $61K/yrMid LevelFull time

Posted 2 weeks ago

Job Summary

Own the Museum’s marketing and communications initiatives across digital and print channels, coordinating calendars, content production, and audience development while ensuring brand consistency and timely reporting.

  • Coordinate marketing calendars and production schedules for exhibitions, programs, events, and memberships
  • Create and publish website, email, and social content in the institutional voice
  • Oversee marketing collateral, media outreach, and partnerships

Job Description

Responsibilities

  • Coordinate the marketing calendar and production schedules for exhibitions, programs, events, membership, development initiatives, visitor information, and institutional communications.
  • Develop advertising schedules, coordinate placements, track deadlines and specifications, and work with the supervisor and creative partners to produce accurate, on-brand materials within approved budgets.
  • Create, edit, proofread, schedule, and publish engaging content for the Museum’s website, email, social media, and other digital platforms in the Museum’s institutional voice.
  • Perform routine website updates and coordinate more complex changes with appropriate staff or outside partners; help ensure online information is timely, accurate, accessible, and consistent.
  • Maintain a coordinated social media presence; develop content, monitor questions and comments, and route or respond to inquiries according to Museum practices.
  • Research, write, photograph or film, produce, organize, and share digital content for social media, the Museum website, and other online platforms.
  • Update media, cultural, tourism, community, and event calendars with information about Museum exhibitions, programs, and activities.
  • Coordinate the creation and distribution of brochures, posters, advertisements, flyers, signage, promotional materials, and other marketing collateral.
  • Maintain marketing databases, media lists, press clippings, photography, image assets, project files, permissions, and other department records.
  • Assist with press materials, media outreach, publicity tracking, and responses to routine media or public-information requests as directed.

Requirements

  • Bachelor’s degree or an equivalent combination of relevant education and experience.
  • Excellent writing, editing, proofreading, verbal communication, and organizational skills, with close attention to accuracy, detail, deadlines, and brand consistency.
  • Experience or education in marketing, communications, public relations, advertising, journalism, digital media, nonprofit communications, museums, or a related field.
  • Ability to create and adapt content for websites, email, social media, print, advertising, and other communication channels.
  • Working knowledge of social media platforms, content-management systems, email-marketing tools, digital asset organization, and basic performance reporting.
  • Proficiency with Microsoft 365, including Teams, Outlook, Word, Excel, and PowerPoint, and the ability to learn new communications technologies and processes.
  • Strong project-management skills and ability to coordinate multiple projects, contributors, schedules, vendors, and deadlines.
  • Collaborative spirit and ability to work effectively with staff, trustees, volunteers, community partners, media contacts, and vendors.
  • Commitment to public service, accessibility, continuous improvement, professional integrity, and responsible representation of the Museum’s mission and programs.
  • Ability to use audience and campaign information to identify patterns, organize work, and recommend practical improvements.

Preferred

  • Interest in museums, American art, history, nature, tourism, and cultural organizations is preferred.
  • Experience coordinating with designers, photographers, videographers, printers, or media partners is preferred.

Benefits

  • 401(k) matching
  • Employee discount
  • Paid time off
Florence Griswold Museum logo

Florence Griswold Museum

4.8 Glassdoor

Florence Griswold Museum is a museums and institutions company based out of 96 Lyme St, Old Lyme, CT, United States.

Old Lyme, Connecticut, USA
30 employees (9 in marketing)
1% recommend to a friend

Salaries

Posted range

$56K/yr – $61K/yr

Taken straight from the job posting.

The middle of this range ($59K) is in line with the median base salary for Marketing Coordinator roles in the United States ($60K).

Marketing Coordinator median pay in the United States

$60K/yr

Most pay falls between $52K and $69K. Based on 900 salaries.

See all Florence Griswold Museum salaries

Marketing Team

Marketing Team Size
2 (7% of company)
Median Tenure
9.7 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.4K
Traffic Source Mix
Search
45.2%
Direct
24.6%
Referral
8.3%
Social
6.7%
Paid
5.3%

Headcount Trend

Current headcount: ~30

News about Florence Griswold Museum

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Marketing Coordinator

Florence Griswold Museum · Connecticut, USA · On-site