Marketing Coordinator

Yuba City, CA (On-site)

$40K/yr – $50K/yrEntry LevelPart time

Posted 6 weeks ago

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Job Summary

Own the integrated digital marketing engine across content, SEO, and paid/social to drive conversions and traffic. Lead campaign planning, optimization, and reporting with a focus on organic growth, paid performance, and content A/B tests.

  • Growth Marketing Execution: Plan and run cross-channel campaigns across social, email, and paid ads with design and automation collaboration.
  • SEO & Content Engine: Do keyword research, on-page optimization, content creation, and CMS management to lift rankings and traffic.
  • Analytics & Optimization: Track KPIs in Google Analytics, generate actionable insights, and adjust strategies in real time.

Job Description

Responsibilities

  • Develop and implement integrated marketing campaigns across digital platforms, including social media, email, and paid advertising channels such as Google Ads and Facebook Advertising
  • Conduct keyword research and utilize SEO tools to optimize website content, improve search engine rankings, and increase organic traffic
  • Manage content creation for blogs, social media posts, email newsletters, and landing pages using content management systems like WordPress
  • Analyze campaign performance using Google Analytics and other analytics tools; generate reports to inform ongoing strategy adjustments
  • Collaborate with graphic designers to produce compelling visual assets using Adobe Creative Suite and Adobe Photoshop for digital ads, social media graphics, and website content
  • Assist in the setup and management of marketing automation workflows to nurture leads and enhance customer engagement
  • Support e-commerce initiatives by optimizing product pages for conversion and implementing SEM strategies with Google AdWords/Google Ads
  • Maintain consistency across all digital channels by managing social media accounts on platforms such as Facebook, LinkedIn, and Instagram through social media management tools
  • Stay current with industry trends in digital marketing, SEO best practices, and emerging technologies like JavaScript or SQL that can enhance campaign effectiveness

Marketing Team

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