Marketing Coordinator

Responsibilities

• Support the Director of Marketing in establishing, implementing and evaluating localized marketing strategies and plans.
• Write, develop and design new print materials, including hard collateral, advertisements, promotional items and more.
• Write, develop and design digital campaigns, including emails, social media, website landing pages, blogs, graphics and more that align with DSI's overall business goals and campaign optimization.
• Identify areas of improvement in marketing, modify them, and remain up-to-date on competitor strategies.
• Develop and work with the Director of Marketing on marketing strategies and determine the most effective channels for the target audience.
• Adhere to and uphold brand identity standards.
• Maintain an inventory and directory of sales support materials making sure all resources are accurate.
• Setup tracking systems for marketing campaigns and online activities.
• Manage print contractors and other promotional vendors.
• Analyze the competitive landscape.

Requirements

• Bachelor’s Degree in Marketing, Communications or related field required
• 4+ years' professional business experience in marketing, social media, communications, advertising and/or graphic design.
• Adept in Google Workspace, Adobe Creative Suite, Facebook, LinkedIn, Canva, email marketing tools and social media scheduling tools.
• Photography and video content creation experience is a plus.
• Proven track record of strong writing and editing skills.
• Proven track record of strong graphic design skills.
• Excellent attention to detail necessary.
• Strong work ethic and self-motivation, as measured by consistency in meeting deadlines.
• Ability to juggle multiple projects for multiple branches across different markets in the U.S.

Benefits

• Competitive compensation and incentive program!
• Great Benefits for your work-life balance.
• We work together – openly and cross-functionally because it enables us to build relationships, learn together and win as a team.
• We go above and beyond for our clients and you’ll find that we have a dynamic environment where learning and growth opportunities are abundant and hard work and results are rewarded.