Marketing Coordinator, Digital and Acquisition

San Francisco, CA (Unknown)

$30/hr – $35/hrEntry LevelFull time

Posted 4 months ago

Job Summary

Own and coordinate the marketing operations that drive audience development, ticket sales, and patron engagement, aligning digital campaigns, segmentation, and reporting with institutional goals.

  • Campaign orchestration: schedule and deploy email, social, ads, and digital initiatives across platforms.
  • Audience and measurement: maintain segmentation, UTM tracking, reporting, and campaign pacing to support sales and growth.
  • Operational partnerships: manage timelines with internal teams and external partners while ensuring brand consistency and quality.

Job Description

Responsibilities

  • Collaborates as an active part of the marketing team, supporting all ticket sales, audience development, patron retention, advertising, and promotional strategies to meet institutional goals.
  • Main project coordinator for scheduling and deployment of digital marketing campaigns across email marketing, social media (organic & paid), digital advertising, and related digital platforms.
  • Maintains accuracy in audience segmentation, campaign tracking, digital reporting, UTM management, and campaign coordination to support campaign effectiveness.
  • Writes draft marketing and social media copy for supervisor review and approval.
  • Assist with audience segmentation and list pulls within Tessitura CRM to support email and digital campaigns.
  • Build and maintain UTM tracking links for digital marketing campaigns and initiatives.
  • Assist in monitoring campaign pacing and campaign performance metrics in support of institutional sales and audience development goals.
  • Coordinate timelines, deliverables, and communication with external consultants, partners, and internal Media department staff.
  • Monitor inbound social media comments and messages and escalate patron service concerns as appropriate.
  • Maintain campaign calendars, project timelines, and workflow tracking within Asana and related project management systems.

Requirements

  • Bachelor’s degree from an accredited college or university (preferred) or equivalent work experience.
  • Experience coordinating projects with multiple timelines, stakeholders, and deliverables.
  • Experience coordinating multiple competing priorities successfully and meeting deadlines consistently.
  • Exceptional organizational skills and attention to detail.
  • Excellent written communication and proofreading skills.
  • Ability to problem solve with multiple internal and external stakeholders.
  • Ability to follow established brand and campaign strategies while executing marketing deliverables.
  • Ability to work independently, prioritize assignments, and coordinate multiple concurrent responsibilities.
  • Ability to communicate clearly and effectively, both orally and in writing.

Preferred

  • Proficiency in Asana, Microsoft Office Suite, and Google Suite preferred.
  • Familiarity with operatic repertoire and/or the Bay Area performing arts landscape a plus
  • Experience with CRM programs (Tessitura) preferred

Salaries

Posted range

$30/hr – $35/hr

Taken straight from the job posting.

See all San Francisco Opera Association salaries

Marketing Coordinator, Digital and Acquisition

San Francisco Opera Association · San Francisco, CA · Unknown