Responsibilities

• Execute campaigns (web, e-mail, and text) driving registrations for all admissions-related events. Work closely with the Admissions team to meet attendance goals.
• Handle weekly postal mailing lists, as well as seasonal mailing processing including but not limited to assigning activities, cleaning up mailing lists, and coordinating with print house.
• Test/Proof emails as well as execute final sends (utilizing Slate).
• Capture email statistics and prepare reports.
• Work closely with Marketing Managers to ensure accurate audience lists.
• Audit customer journey experiences within CRM, ensuring optimal timing and functionality of automated communications.
• Collaborate with Creative & Marketing teams as necessary to optimize content and improve response and conversion.
• Support and coordinate work with the Digital & Online Services team, requesting and monitoring website reports and updating/writing website copy.
• Monitor website chatbot to ensure engagement and consistency.
• Monitor CRM system to ensure communication processes are functioning optimally. Update and correct data, as needed.

Requirements

• Associates degree.
• Minimum one (1) year of experience working with e-mail and online marketing tools.

Preferred

• Bachelor’s degree in marketing, new media, communications or related field.
• Knowledge of HTML and CSS.
• Knowledge of Slate, or similar CRM system.
• Passion for / familiarity with the culinary arts, baking and pastry arts, hospitality industry and/or restaurant industry.

Benefits

• The CIA offers a substantial benefits package that includes medical coverage available at no cost to qualifying employees, dental insurance, vision insurance, life insurance, short and long term disability insurance, retirement savings plan with high employer contributions, a generous paid time off program, and more!
• As the benefits package at the CIA results in a significant value above the base hiring rate/salary for this position, we encourage you to apply so that our recruiters can share more information with you about the benefits of working for the CIA.