Responsibilities

• Create, schedule, and post content across Facebook, Instagram, LinkedIn, and other channels.
• Engage with comments and direct messages in line with brand-voice guidelines.
• Capture photos and short videos from job sites, completed projects, and community events.
• Track and report social media engagement and growth metrics, sharing insights with the Director of Marketing to improve future content and campaigns.
• Build strong working relationships with the local Sales, Service, Production, and Operations teams to understand business priorities and ensure marketing supports departmental goals.
• Regularly communicate with department leaders to identify upcoming projects, completed work, customer success stories, promotions, and content opportunities.
• Partner across departments to gather information, coordinate marketing requests, and ensure campaigns accurately reflect the customer experience and operational priorities.
• Serve as a responsive marketing resource to help departments communicate their work while maintaining Coastal Pools' brand standards.
• Partner with the Director of Marketing to plan content that supports Coastal Pools' strategic business priorities, seasonal campaigns, and growth initiatives.
• Help maintain the marketing content calendar, ensuring content aligns with business goals across new construction, renovations, service, maintenance, hot tubs, outdoor living, and other key focus areas.

Requirements

• Strong writing & grammar — you can draft a social post, an email, or a blog with care.
• Social media platform fluency — you know the business tools on Facebook, Instagram, and LinkedIn.
• Visual eye — you spot off-brand visuals, and you can create simple designs in Canva or similar.
• Organization & follow-through — you manage a calendar, deadlines, and event logistics.
• Customer-service mindset — you’re a friendly face for customers at events and in DMs.
• Software fluency — Microsoft Office, Canva, and CRM tools.

Preferred

• Business curiosity- takes an active interest in understanding how Coastal Pools operates and proactively seeks opportunities to better support Sales, Service, Production, and the overall customer experience through marketing.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• 1–3 years of marketing, communications, or related experience.
• Experience with Meta Business Suite, Email Marketing Platforms, and CRM tools.
• Photography and short-form video skills a strong plus.
• Comfort with light design work in Canva or Adobe tools.
• Valid driver’s license; willingness to work occasional evenings/weekends for events.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Health Savings Account (HSA)
• Employer-Paid Life Insurance
• Voluntary Life Insurance
• Employer-Paid Short-Term Disability
• Employer-Paid Long-Term Disability
• Retirement Plan with Employer Match
• Paid Time Off (PTO)