Responsibilities

• Lead the digital marketing strategy to create an engaging and effective digital footprint of the company that drives traffic, generates leads, increases brand awareness and produces sales
• Manage the social media strategy and presence, ensuring consistent and engaging content
• Manage all social media engagement and work with the appropriate personnel to research, interpret, and respond to social media comments, compliments, and complaints
• Develop, implement, track, manage and optimize our digital marketing materials and campaigns for newsletters, reports, social media, sales and other publications
• Manage the creation and updates of all social content calendars and campaigns ensuring success
• Responsible for the company website usability, design, content and maintenance including fixing broken links/images, adding new content, product updates, adding new features, editing navigation, logos/artwork, video/sound and buses available for sale in WordPress
• Research and implement best practices for improving our Search Engine Optimization (SEO) and utilization of emerging digital trends and technologies
• Maintain and enhance asset library and SharePoint marketing files, including photos, projects and video libraries for content use and easy access for team members
• Communication with internal teams, manufacturers, external vendors and collaborative partners
• Assist internal departments by developing sales and marketing materials such as flyers, bid sheets, and presentations.

Requirements

• Bachelor’s degree in marketing, communications, advertising or a related field or the equivalent in job-relevant work experience
• Minimum one year experience in marketing or related field
• Ability to work independently while keeping manager informed
• Extremely detail oriented
• Strong organizational abilities to juggle multiple projects and deadlines simultaneously
• Responsive, flexible, and adaptable to changing requirements
• Excellent communication and interpersonal skills
• Experienced in use of Microsoft 365 office software
• Experienced in use and management of CRM software
• Knowledge of NetSuite ERP software preferred

Preferred

• Knowledge of NetSuite ERP software preferred
• Knowledge of WordPress website software preferred

Benefits

• Medical Insurance (CSBS pays a portion of monthly premiums)
• Voluntary Dental Insurance
• 401K Retirement Plan with Employer Matching available
• Flexible Spending Account (FSA) & Health Reimbursement Account (HRA)
• Company paid Life and AD&D insurance & Company paid Long Term Disability
• Vacation time, Personal time and Paid Holidays