Responsibilities

• Support the planning, coordination, and execution of marketing initiatives across digital, print, social media, email, public relations, and on-property channels, in partnership with the Director of Sales & Marketing.
• Maintain the property's marketing calendar, tracking campaigns, promotions, seasonal initiatives, content needs, and key deadlines across the Lodge, Lucia Restaurant, The Bar at Lucia, The Patio at Lucia, and The Spa at Bernardus.
• Coordinate the creation and production of marketing materials and ads for the Lodge, Lucia Restaurant, and The Spa at Bernardus, ensuring strict alignment with Bernardus brand guidelines, voice, and visual standards.
• Collaborate with the resort's social media agency to develop monthly content calendars that align with seasonal initiatives, resort experiences, promotions, and brand objectives.
• Contribute creative ideas, story angles, and content themes to support the development of engaging social media campaigns.
• Coordinate with the Spa Director support the promotion of spa treatments, wellness programming, seasonal offerings, and special events, ensuring all guest-facing content is accurate and aligned with the spa experience and the overall Bernardus brand.
• Collaborate with and assist the Director of Food & Beverage and Executive Chef on Food & Beverage programming, promotions, calendar of events, and seasonal campaigns for Lucia Restaurant, The Bar at Lucia, The Patio at Lucia and The Pool (seasonal).
• Capture and organize on-property photo and video content during events, activations, seasonal moments, and peak periods for use across marketing channels with a focus on social forward content.
• Support coordination of media stays, influencer visits, press visits, FAM tours, and hosted experiences in partnership with the public relations agency.
• Assist with execution of email marketing campaigns, including list coordination, content drafting, and basic performance reporting.

Requirements

• Must provide valid document(s) to work in the US.
• Must meet legal age requirements for the position.
• Bachelor's degree in Marketing, Communications, or a related field, and one to three years of related marketing, social media, or content experience; or equivalent combination of education and experience.
• Must speak and communicate in English.
• Must be able to clearly and professionally communicate with guests, management, vendors, and coworkers.
• Advanced knowledge of computer programs such as Outlook, Word, Excel, and PowerPoint.
• Proficiency with content and design tools such as Canva and/or Adobe Creative Suite.
• Experience with social media management and scheduling platforms a plus.
• Knowledge of Salesforce/Delphi or Opera a plus but not required.
• Must be able to lift 10 - 25 lbs.
• Must be able to sit, stand, and walk for extended periods, including while capturing on-property content.

Preferred

• Luxury hotel, resort, spa, private club, or hospitality marketing experience preferred.
• Knowledge of Salesforce/Delphi or Opera a plus but not required.
• Experience with email marketing platforms and basic website content management systems (e.g., WordPress) a plus.
• Experience with social media management and scheduling platforms a plus.
• Proficiency with content and design tools such as Canva and/or Adobe Creative Suite.