Marketing Coordinator – Beauty & Personal Care, North America

Responsibilities

• Support growth of ALS – Beauty & Personal Care in the US market
• - Serve as the primary marketing resource supporting ALS - Beauty & Personal Care commercial activities across the United States.
• - Develop and execute marketing initiatives designed to increase market penetration and strengthen ALS's position within the North American Beauty & Personal Care sector.
• - Partner closely with sales, laboratory, technical, and operational teams to support customer acquisition, retention, and growth.
• - Promote ALS's US-based clinical and analytical testing capabilities to domestic and international beauty, cosmetics, personal care, household product, and consumer goods brands.
• - Translate customer insights, market trends, competitive intelligence, and commercial priorities into effective marketing plans and campaigns.
• - Support strategic growth objectives through targeted lead-generation initiatives aligned to commercial priorities and key account opportunities.
• Campaign management and demand generation
• - Plan and execute integrated marketing campaigns across multiple channels including email marketing, social media, website content, webinars, trade media, paid advertising, and direct marketing activities.
• - Develop campaigns designed to drive brand awareness, customer engagement, and qualified lead generation.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Life Sciences, or a related discipline.
• 3-5 years of marketing experience, preferably within B2B services, consumer products, laboratory services, life sciences, healthcare, or technical sectors.
• Experience executing integrated digital marketing campaigns and lead generation programs.
• Experience managing websites, social media platforms, and content development.
• Working knowledge of marketing automation systems such as HubSpot.
• Strong written communication and content creation skills.
• Excellent organizational and project management skills.
• Commercially minded with the ability to align marketing activities with business growth objectives.

Preferred

• Beauty & Personal Care, cosmetics, consumer products, clinical studies, laboratory testing, or scientific services experience.
• Experience supporting conferences, exhibitions, and trade-show marketing programs.
• Sitecore CMS experience or experience with other enterprise content management systems.
• Adobe Creative Cloud experience.
• Knowledge of SEO, digital advertising, and lead-generation best practices.
• Understanding of the regulatory, claims substantiation, safety, efficacy, or quality requirements within the Beauty & Personal Care sector.