Responsibilities

• Build AWC's social and brand presence
• Plan, write, coordinate, and publish LinkedIn content supporting AWC, key partners, and internal stakeholders
• Balance technology partner objectives with what is genuinely useful and relevant to AWC's audience, while supporting AWC's sales and business goals
• Work with subject-matter experts to translate technical information, industry developments, and business priorities into relevant, engaging content
• Coordinate stakeholder approvals and creative requests with Graphic Design to keep content moving on schedule
• Develop employee and organizational recognition content across AWC’s family of brands, including employee spotlights, work anniversaries, leadership recognition, office openings and moves, holidays, recruiting campaigns, and company milestones
• Maintain accurate and up-to-date Google Business Profile listings across AWC locations
• Maintain data quality and support marketing automation within HubSpot CRM
• Partner with sales and technical teams to turn customer wins into compelling case studies, success stories, and proof points that support future business development
• Build and manage CRM-based marketing campaigns for customer training programs and events, from initial promotion and registration through post-event follow-up

Requirements

• 3+ years of experience in marketing coordination, marketing operations, communications, event marketing, or a related role
• Experience managing social media content, preferably LinkedIn, in an organizational or B2B environment
• Working knowledge of HubSpot, Excel, PowerPoint, and Google Analytics or comparable platforms
• Experience with Eventbrite or another event registration platform
• Strong project management and organizational skills with the ability to manage multiple deadlines and stakeholders simultaneously
• Excellent written communication skills and the ability to adjust messaging for different audiences
• Strong research instincts and the ability to find a fresh, specific angle within technical documentation, industry news, customer stories, or conversations with subject-matter experts
• Comfort working with technical and business stakeholders and asking the right questions to understand unfamiliar subject matter
• Practical fluency with AI-enabled writing and productivity tools—using them to accelerate research and execution while applying sound judgment to the final product
• Strong interpersonal skills and the ability to build trusted working relationships with sales, technical, HR, and leadership teams

Preferred

• Experience with Photoshop, Canva, or similar design tools
• Familiarity with Microsoft Teams and SharePoint
• HubSpot or Google Analytics certification
• Experience in industrial automation, manufacturing, engineering, distribution, or another technical B2B environment
• Experience developing customer case studies or sales-enablement content
• Experience coordinating vendors, sponsors, and volunteers for live events
• Experience building dashboards or translating marketing data into actionable recommendations