Marketing Coordinator at Aston Carter | Northampton, MA | $31/hr – $36/hr

Aston Carter

Marketing Coordinator

Northampton, MA (On-site)

$31/hr – $36/hrEntry Level5+ years expContract

Posted 4 weeks ago

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Job Summary

Own the marketing lifecycle components end to end, from messaging and GTM to pricing and cross‑functional launches, with a strong emphasis on market insights and multi‑channel demand for products and solutions.

Growth and GTM: shape positioning, market research, segment roadmaps, and launch readiness across buyers and channels.
Cross‑functional partnerships: align with Sales, Product, Engineering, and external agencies to drive cohesive market execution.
Demand channels and outcomes: lead direct, email, and digital programs to generate leads and accelerate product adoption.

Job Description

Responsibilities

Collaborate with internal creative and copy teams, as well as external agencies and vendors, to plan and execute marketing initiatives.
Visit and engage with prospective and current customers to promote the brand, capabilities, and product offerings.
Build strategic partnerships with industry partners, agencies, and vendors to expand market reach and support growth.
Support product marketing and pre-sales activities independently and in collaboration with sales teams.
Develop strong relationships with cross-functional teams, including Product and Commercial, to align marketing and business priorities.
Drive messaging, positioning, and go-to-market strategies for products and solutions, ensuring alignment with target market needs.
Conduct and manage market research initiatives to identify opportunities, trends, and unmet customer needs.
Develop and execute market segment roadmaps that identify and prioritize opportunities to drive growth.
Contribute to business planning and growth strategy by providing market insights and marketing input.
Prioritize customer needs, build business cases, and support project management and product launches.

Requirements

Proven experience in marketing strategy and go-to-market execution, including driving messaging, positioning, and product or solution launches.
Demonstrated ability to develop pricing strategies and value propositions for products and solutions.
Experience in digital marketing, including direct, email, and online campaigns, with a focus on lead generation.
Strong market research skills to identify opportunities, customer needs, and growth initiatives.
Ability to partner effectively with Sales, Product, Engineering, and other internal teams, as well as external agencies and vendors.
Marketing campaign planning and execution experience across multiple channels.
Experience in marketing communications and marketing management, particularly within product marketing.
Excellent writing, content creation, and presentation skills.
Proficiency in Microsoft Word, PowerPoint, and Excel.
Excellent communication skills, both written and verbal.

Nice to have

Experience within a manufacturing environment, particularly electro-mechanical, is preferred.
Knowledge of ISO 9001 standards is preferred.
Experience supporting business development or sales teams through marketing initiatives.
Ability to build and maintain strong relationships with customers, industry partners, and internal stakeholders.
Comfort working both independently and collaboratively in a cross-functional setting.
Interest in contributing to the development and growth of a business development department.

Benefits

Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)

Aston Carter

4.0 Glassdoor

Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service. Learn more at astoncarter.com.

Founded in 1997

Hanover, Maryland, USA

2.7K employees (31 in marketing)

www.astoncarter.com

79% recommend to a friend

38% CEO approval