Marketing Content Strategist

USA (Remote)

$55K/yr – $65K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own a brand and content engine that turns utility-cost expertise into a trusted audience resource and lead generator.

  • Brand and Content Ownership: shape the strategy, voice, and calendar across social, email, and sales materials to scale impact.
  • Content Value Translation: turn audit methodology, tariff nuance, and client stories into authoritative, precise content and thought leadership.
  • Performance-Driven Growth: drive SEO/SEM, paid media, website content, and testing to lift awareness and pipeline.

Job Description

Responsibilities

  • This role is the foundation of UtiliSave's content and brand function. You will own the strategy, the voice, and the pipeline of ideas that establish UtiliSave as the authoritative voice in utility cost recovery. As we grow toward $1 billion in delivered savings, the role will expand in scope and headcount, with support staff added as the function scales.
  • Develop deep fluency in UtiliSave's audit methodology, tariff expertise, and client success stories to produce content that communicates our value with authority and precision.
  • Own and execute the full content calendar for social media, email campaigns, sales materials, and marketing collateral aligned with company growth goals.
  • Lead content creation that promotes our brand strategy and ensures consistent messaging — honest, expert, and tenacious across all touchpoints.
  • Drive SEO/SEM, paid media (Google Ads, Meta, LinkedIn), email marketing, and website content to build brand awareness and generate leads.
  • Turn research on market trends, competitor activity, and customer behavior into sharper, more effective content.
  • Support PR opportunities, speaking engagements, and partnerships to elevate brand authority and advance UtiliSave's standing as the definitive thought leader in utility cost recovery.
  • Track content performance across channels; use data, testing, and AI-assisted workflows to continuously improve quality, reach, and effectiveness.
  • Serve as brand guardian for all content — internal and external — ensuring every piece reflects UtiliSave's commitment to accuracy, transparency, and professionalism.

Requirements

  • Bachelor's degree in English, Communications, Journalism, Marketing, or a related field.
  • Solid working knowledge of SEO/SEM, paid media, and performance analytics.
  • Exceptional writing skills — clear, precise, and persuasive — with the ability to translate complex Self-starter with a proactive and creative mindset who is as tenacious about results as the team they are supporting.
  • Proficiency with AI-assisted writing tools (Claude, ChatGPT, Jasper, or similar) and the judgment to use them without compromising brand voice or accuracy.
  • Portfolio or writing samples required; applications without samples will not be reviewed.
  • Experience with graphic design tools (Canva, Photoshop) and basic video editing.
  • Proficiency with marketing automation platforms (ActiveCampaign, HubSpot, Mailchimp, or similar).
  • Experience with website CMS platforms (WordPress, Squarespace, or Wix).
  • Highly organized; able to manage multiple projects and meet tight deadlines independently.

Benefits

  • Comprehensive health, dental, and vision insurance
  • 401(k) with company match
  • 3 weeks paid time off to start, plus 11 paid holidays
  • Full-time remote
UtiliSave LLC logo

UtiliSave LLC

3.4 Glassdoor

Since 1991, Utilisave has been dedicated to optimizing utility billing for our clients. Our deep expertise in utility regulations, tariffs, and tax codes enables us to identify and recover overcharges delivering measurable and sustained cost savings.We serve clients across the United States in all industries, covering approximately 16,000 buildings. Through forensic utility bill auditing, energy efficiency solutions, and cost reduction strategies, we have successfully recouped over $650 million for our clients.At Utilisave, we help you navigate the complexities of utility costs, ensuring accuracy and maximizing savings on electricity, gas, and water expenses.

Founded in 1991
Southampton, New York, USA
32 employees (1 in marketing)
60% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
3.1K
Traffic Source Mix
Search
23.4%
Direct
37%
Referral
5%
Social
33.3%
Paid
1.2%

Headcount Trend

Current headcount: ~34

Marketing Team

Marketing Team Size
1 (3% of company)
Marketing Roles Posted (Last 30 Days)
1