Marketing Content Strategist (B2B) at Interplay Learning | USA | $75K/yr – $95K/yr

Interplay Learning

Marketing Content Strategist (B2B)

USA (Remote)

$75K/yr – $95K/yrMid Level2+ years expSalaried Ft

Posted 3 months ago

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Job Summary

Drive content strategy and cross-functional collaboration to deliver demand-focused assets for a B2B SaaS audience.

Collaborate with marketing, sales, and customer success to create and optimize content addressing audience pain points.
Must-have: 2+ years in B2B SaaS content strategy or marketing.
Standout: proven ability to repurpose content into email, social, and landing pages with data-driven adjustments.

Job Description

Drive content strategy and cross-functional collaboration to deliver demand-focused assets for a B2B SaaS audience.

Collaborate with product marketing, sales, and customer success to create and optimize content addressing audience pain points.
Adapt existing content into assets like emails, social posts, and landing pages.
Coordinate with teams to align content with campaigns and product launches.
Provide editorial direction and training for content consistency and optimization.
Perform keyword research and develop SEO-friendly content strategies to boost organic reach.
Develop and refine a social media strategy tailored to B2B audiences.
Oversee content distribution across social platforms.
Use data to adjust content strategy and measure lead generation, reach, and engagement.

Interplay Learning

4.4 Glassdoor

Our mission is to build better training, careers and lives for our customers and their employees in the HVAC, Plumbing, Electrical, Solar & Facilities Maintenance industries by delivering scalable and highly effective digital learning simulations.Our platform recreates life-like VR scenarios for skilled trades workers, allowing them to learn in a more engaging environment. The result is a workforce that is confident, highly skilled and ready in just a few weeks, not years.Our scalable, Comersive Learning solution compresses time from beginner to mastery – and can efficiently train hundreds of workers to be job-ready at the same time – quickly. Our revolutionary technology speaks for itself. Interplay Learning was named to the 2020 Inc. Best in Business list, won the AI Breakthrough Award for Best Use of Virtual Reality for Enterprise Applications and is an AHR Expo – Innovations Awards 2020 Winner.Welcome to the next generation of the skilled labor workforce.

Founded in 2016

Austin, Texas, USA

214 employees (33 in marketing)

www.interplaylearning.com

86% recommend to a friend