Responsibilities

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• Identify content opportunities, themes, and featured wines in order to build audience-specific content strategies for collectors, enthusiasts, and everyday wine drinkers
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• Oversee content quality, consistency, and brand alignment including coordination with designers, contractors, suppliers, and internal stakeholders
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• Manage social media and digital video content planning and execution
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• Coordinate production of producer profiles, region guides, educational resources, and landing pages for the website and app
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• Ensure accuracy and credibility of wine information across all content channels in order to ensure branded content serves the interests of both novice and experienced wine enthusiasts
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• Own the optimization of Wine.com's digital content strategy, utilizing engagement, traffic, and content performance metrics to optimize our digital brand footprint
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• Develop content strategies and campaign recommendations for leadership review
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• Build content calendars and campaign plans across channels
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• Identify content opportunities, themes, and featured wines
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• Create audience-specific content strategies for collectors, enthusiasts, and everyday wine drinkers
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