Marketing Content Specialist

Responsibilities

• Create and edit content across multiple formats, including social media posts, short-form videos, photography, website copy, blog articles, email content, digital ads, event recaps, product explainers, internal communications, and campaign materials.
• Capture, produce, and edit photo and video content using smartphones, cameras, microphones, lighting, and basic production tools.
• Develop social-first content for platforms such as LinkedIn, Instagram, Facebook, YouTube Shorts, and other priority channels, including captions, thumbnails, hooks, transitions, music, and platform-specific formats.
• Write and edit clear, engaging, brand-appropriate copy for digital, social, web, print, and internal communications.
• Adapt product launches, partnerships, public relations moments, community involvement, employee stories, career opportunities, events, and larger marketing campaigns into compelling content for multiple audiences.
• Support the planning, scheduling, and maintenance of the content and social media calendar across priority platforms.
• Monitor social media channels for comments, messages, mentions, reviews, and community conversations, escalating or responding as appropriate to support positive engagement.
• Track content performance and prepare basic reporting on reach, engagement, views, watch time, follower growth, top-performing posts, and content opportunities.
• Monitor social media trends, creator formats, platform updates, competitor activity, and industry best practices to recommend relevant content ideas.
• Support SEO and GEO-focused content initiatives by helping create content that improves visibility, discoverability, and audience relevance.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, English, Digital Media, or a related field, or an equivalent combination of education and experience.
• 1–3 years of experience in content creation, social media, digital marketing, communications, video production, or a related role.
• Portfolio that demonstrates personally created and edited content across multiple formats, such as video, photography, social media, web copy, email, blogs, or campaign materials.
• Strong writing, editing, proofreading, and storytelling skills, with the ability to adapt tone and format by audience and channel.
• Hands-on experience capturing and editing photo and video content, including short-form social video.
• Experience with creative and editing tools such as Adobe Premiere Pro, After Effects, Photoshop, Canva, CapCut, Final Cut Pro, or similar platforms.
• Good eye for pacing, framing, sound, captions, thumbnails, motion, visual polish, and brand consistency.
• Working knowledge of major social media platforms, including LinkedIn, Instagram, Facebook, YouTube Shorts, and emerging content formats.
• Basic understanding of content performance metrics, social analytics, SEO concepts, and digital campaign reporting.
• Strong organizational and project management skills, with the ability to manage multiple priorities, meet deadlines, and collaborate across departments.

Preferred

• Experience in banking, financial services, professional services, or another regulated industry.
• Experience supporting live events, webinars, community initiatives, recruiting content, executive communications, or employee storytelling.
• Basic motion graphics, animation, or graphic design skills.
• Familiarity with paid social creative best practices and digital advertising formats.
• Experience with social media scheduling and analytics tools such as Sprout Social, Hootsuite, Later, Buffer, HubSpot, or native platform analytics.