Marketing Content Specialist

Lancaster, PA (Remote)

$59K/yr – $62K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own the storytelling and content strategy for HOPE International, leading large fundraising campaigns, shaping narratives across print, digital, and video, and coordinating multi-stakeholder teams to deliver mission-aligned content.

Job Description

Responsibilities

  • Promote and contribute to the fulfillment of HOPE International’s mission and vision.
  • Content creation and storytelling across media formats
  • Lead content development for HOPE's largest fundraising campaigns (such as year-end and major appeals), shaping the core narrative, key messages, and content plan across print, digital, and video
  • Partner with marketing and development leadership to craft effective content strategies tailored to donor segments and channels
  • Translate complex programs, impact data, and theological concepts into clear, compelling narratives, and set the messaging framework other writers build from
  • Steward and model HOPE's brand voice and messaging, ensuring consistency across campaigns and contributors
  • Use AI as a creative thought partner to efficiently produce high-quality content, and help shape team practices for using AI in line with HOPE's brand and voice
  • Writing project leadership and stakeholder management
  • Lead large, multi-stakeholder writing projects (such as annual reports, impact reports, major donor proposals, and campaign suites) from planning through final delivery
  • Support project scope, timelines, and review processes; coordinate input and approvals from marketing, development, program, leadership, and field stakeholders

Requirements

  • Personal confession of Christian faith and commitment to the mission and vision of HOPE International
  • 5+ years professional experience in a copywriting, communications, or marketing role, preferably in a nonprofit or mission-driven organization
  • Proven track record of leading content for large-scale fundraising or integrated marketing campaigns, with demonstrated results
  • Exceptional written communication skills and editorial judgment, with the ability to craft and shape compelling content for a variety of audiences, formats, and media (including print, digital, and video)
  • Demonstrated experience leading complex writing projects with multiple stakeholders, including managing timelines, review cycles, and competing feedback
  • Experience working across cultures, ideally with international teams or partners, with strong cultural sensitivity and a commitment to dignified, ethical storytelling
  • Experience developing messaging frameworks and content strategies, not only executing them
  • Experience leveraging AI as a creative thought partner to increase efficiency and align content to marketing best practices
  • Strong interpersonal skills and the ability to receive and incorporate feedback with professionalism and flexibility
  • Self-directed, dependable, and able to balance creativity with operational rigor
HOPE International logo

HOPE International

4.7 Glassdoor

Based in Lancaster, PA, HOPE International (HOPE) is a Christian faith-based, 501(c)(3) non-profit organization investing in the dreams of families in the world's underserved communities as we proclaim and live the Gospel.Why Christ-centered financial services?We believe families in poverty have the God-given talents and skills to provide for their families. What they don’t have is a lump sum of money to invest in their potential—by paying school fees, saving for the future, or investing in businesses.Two billion people around the world do not have access to financial services. 91 percent of adults in high-income countries have an account compared to just 28 percent in low-income countries.We desire to see men and women around the world find their soul’s satisfaction in Christ and become dignified, hope-filled providers in their families and communities. In obedience to Christ’s command to love our neighbor and make disciples of all nations, HOPE International provides discipleship opportunities, biblically based training, a safe place to save, and loans.We offer these services through two models:1. Savings groups are groups of individuals who save their money together in partnership with the local church. As they build a secure sum of money, members often take out loans from their group to pay for household expenses or invest in businesses.2. Microfinance institutions are banks designed to serve entrepreneurs in poverty by providing loans, a safe place to save, and other financial services to help men and women invest in their businesses and provide for their families.We have a heart for underserved areas. In some cases, we start a HOPE-managed program; in others, we partner with an existing Christ-centered ministry. Together, the HOPE network consists of microfinance institutions and savings group programs working throughout Africa, Asia, Eastern Europe, and Latin America.www.hopeinternational.org

Founded in 1997
Lancaster, Pennsylvania, USA
716 employees (49 in marketing)
92% recommend to a friend
99% CEO approval

Salaries

Posted range

$59K/yr – $62K/yr

Taken straight from the job posting.

The middle of this range ($60K) is 17% below the median base salary for Content Marketing Specialist roles in the United States ($73K).

Content Marketing Specialist median pay in the United States

$73K/yr

Most pay falls between $65K and $80K. Based on 95 salaries.

See all HOPE International salaries

Marketing Team

Marketing Team Size
32 (4% of company)
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
24K
Monthly Google Ads Budget
$813
Traffic Source Mix
Search
44.3%
Direct
44.4%
Referral
5.7%
Social
3.8%
Paid
1%

Headcount Trend

Current headcount: ~716
HOPE International logo

Marketing Content Specialist

HOPE International · Lancaster, PA · Remote