Responsibilities

• Create compelling content through written storytelling, photography and/or videography.
• Manage the creative content development process from start to finish, identifying stories and pursuing all elements needed to tell each unique story.
• Identify trends in digital content production and test content strategy with thorough data analytic review.
• Create and vary content output for websites, email newsletters, social media platforms, YouTube and Vimeo and others as needed.
• Develop targeted email campaigns for diverse audiences, including prospective students, current students, alumni, donors, and other stakeholders.
• Assist with developing compelling email copy and managing the email platform including distribution and schedules to maximize engagement and conversions.
• Stay current on industry trends, digital marketing best practices, and emerging technologies to keep content innovative and competitive.
• Proficient in email marketing platforms such as Mailchimp, Constant Contact, Outlook.
• Proficient in authentic and formal video filming with various devices including mobile phone video techniques.
• Ability to work independently to secure interviews, write content/scripts, select video locations, conduct filming and either edit footage or direct vendor on desired outcome.

Requirements

• Bachelor's degree in marketing, communications, journalism, or a related field.
• 5+ years of experience in content management, digital marketing, or a related role, preferably in higher education or a professional services environment.
• Hands-on experience with email marketing platforms and campaigns (e.g., Mailchimp, Constant Contact, HubSpot).
• Excellent organizational and project management skills, with the ability to manage multiple priorities and deadlines.
• Strong interpersonal and collaboration skills to work effectively with cross-functional teams.

Preferred

• Strong writing, editing, and storytelling skills, with the ability to tailor content for diverse audiences.
• Familiarity with CRM systems (e.g., Salesforce, Jenzabar) for audience segmentation and campaign tracking.
• Knowledge of FERPA, charitable solicitation laws, and data privacy standards.
• Knowledge of legal education or the higher education sector is a plus.

Benefits

• Health insurance
• Dental insurance
• Life/AD&D insurance (MHSL pays for)
• Optional Life Insurance
• Disability Benefits (MHSL pays for)
• Generous Holidays and Winter Break
• 403(b) Retirement plan (Generous MHSL match)
• Employee Assistance Program (EAP)
• Competitive compensation package