Responsibilities

• Digital Content Creation: Create compelling content through written storytelling, photography and/or videography.
• Manage the creative content development process from start to finish, identifying stories and pursuing all elements needed to tell each unique story.
• Identify trends in digital content production and test content strategy with thorough data analytic review.
• Create and vary content output for websites, email newsletters, social media platforms, YouTube and Vimeo and others as needed.
• Email Content Creation: Develop targeted email campaigns for diverse audiences, including prospective students, current students, alumni, donors, and other stakeholders.
• Assist with developing compelling email copy and managing the email platform including distribution and schedules to maximize engagement and conversions.
• Stay current on industry trends, digital marketing best practices, and emerging technologies to keep content innovative and competitive.
• Proficient in email marketing platforms such as Mailchimp, Constant Contact, Outlook.
• Video Creation: Proficient in authentic and formal video filming with various devices including mobile phone video techniques.
• Ability to work independently to secure interviews, write content/scripts, select video locations, conduct filming and either edit footage or direct vendor on desired outcome.
• Identify trends and recommend improvements to enhance digital reach and impact.
• Performs additional tasks as assigned to support marketing efforts.