Marketing Content Manager at Delta Dental of Massachusetts | USA | $86K/yr – $102K/yr

Delta Dental of Massachusetts

Marketing Content Manager

USA (On-site)

$86K/yr – $102K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Own the end-to-end content strategy for a B2B marketing audience, translating business goals into a cohesive content roadmap that drives acquisition, retention, and brand equity while coordinating with product, sales, and subject-matter experts.

Content Strategy & Roadmap: Align initiatives to growth priorities, governance, and cross-functional timelines.
Cross-Functional Collaboration: Gather information with Product, Sales, Client Management, and SMEs to clearly communicate value propositions.
Content Quality & Optimization: Ensure accuracy, brand consistency, regulatory alignment, and data-driven improvement of assets and performance.

Job Description

Develop and maintain a content strategy that supports B2B marketing, broker engagement, and employer communications.
Translate business objectives into content plans that support acquisition, retention, product utilization, and brand awareness.
Identify content gaps and new opportunities across channels and buyer stages.
Maintain and drive an annual marketing content roadmap, aligning initiatives to company growth priorities and execution timelines.
Write and edit a wide range of assets including proposals and RFP responses, broker and employer communications, sales enablement content (one-pagers, pitch decks, comparison sheets), product marketing materials, and blog content.
Ensure all content is accurate, on-brand, and aligned with regulatory requirements and product positioning.
Standardize and refine all customer-facing materials, including selling collateral and sales tools.
Partner with Product, Sales, Client Management, and Subject Matter Experts to gather information and create content to understand and communicate company’s value propositions.

Delta Dental of Massachusetts

Delta Dental of Massachusetts is the state's largest dental benefits provider, dedicated to advancing oral health for a healthier tomorrow for all. Headquartered in Charlestown, MA, we proudly serve over 2 million individuals and families across the Commonwealth. We are also part of the Delta Dental Plans Association, which provides benefits for more than 90 million individuals across the nation.We offer a comprehensive suite of dental plans for employers, municipalities, and individuals—combining outstanding coverage, comprehensive support and access to the largest network in MA and nationwide. We serve as a national leader designing and developing innovative programs that improve the oral and overall health of our members, while helping to lower healthcare costs. At the heart of everything we do is our mission: advancing oral health for a healthier tomorrow. We push boundaries, embrace new opportunities and work to create an environment that empowers greater access to more patient-centric, equitable outcomes and value. We envision a future where optimal oral health is the cornerstone of overall well-being.

Founded in 1966

Boston, Massachusetts, USA

89 employees (7 in marketing)

www.deltadentalma.com