Responsibilities

• - Build and lead a team of makers. Mentor and develop 4–6 writers and editors and manage agency partners, helping each become sharper, more confident, and more AI-fluent.
• - Architect strategy that drives pipeline. Build demand generation content strategies by synthesizing customer and sales feedback, search and gen AI trends, and product messaging to map content directly to top company priorities.
• - Set the pace on AI. Pioneer how AI transforms content at scale, then codify what works into practices the whole team can build on. Serve as the coach and standard-bearer for responsible, high-impact AI use.
• - Set the creative bar. Own content quality across all asset types, flexing between formats and pushing the team to break through.
• - Go deep on marquee work. Write and edit anchor assets, including long-form reports, web pages, video scripts, and more for quality, originality, and strategic alignment.
• - Sharpen promotional content. Edit email, social, and paid media copy for messaging, brand voice, and engagement.
• - Influence across the org. Prioritize content that serves the audience first while balancing business objectives, aligning technical and senior stakeholders.
• - Tell the performance story. Present strategies and results to senior leadership with clarity on what's working, what isn't, and what's next.
• - Measure what matters. Analyze performance and use engagement metrics to refine strategy and drive toward pipeline, managing workflows in tools such as Asana and Workfront.

Requirements

• - 8–10 years in content strategy/content marketing
• - A track record of building full-funnel content strategies that drive demand
• - Strong hands-on writing and editing across formats, from long-form reports to promotional copy.

Preferred

• - 5 years of people preferred leader experience.
• - A genuine excitement for AI and a hands-on track record of using AI tools to create better content, faster, plus the ability to upskill a team in AI-powered workflows.
• - Experience in B2B technology marketing and writing for an enterprise networking buyer.
• - Excellent stakeholder management and influencing skills, plus strong analytical and presentation skills.
• - Experience managing workflows and employees, contractors, and agencies in tools such as Asana and Workfront.

Benefits

• - 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
• - 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
• - Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
• - Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
• - 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
• - Additional paid time away may be requested to deal with critical or emergency issues for family members
• - Optional 10 paid days per full calendar year to volunteer
• - For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.
• - Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan.
• - The applicable full salary ranges for this position, by specific state, are listed below: New York City Metro Area: $196,300.00 - $286,000.00; Non-Metro New York state & Washington state: $174,200.00 - $253,900.00; * For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.