Marketing Content and Event Specialist

Houston, TX (Remote)

$75K/yr – $95K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end content, events, and sales enablement storytelling that translates complex technical services into market-ready narratives for healthcare, veterinary, pharmacy, and OEM partners.

  • Content Engine: Build and manage a strategic calendar, creating case studies and thought leadership that feed demand and sales enablement.
  • Events & Partnerships: Plan trade shows, coordinate logistics, and drive pre/post event ROI with cross-functional sales alignment.

Job Description

Responsibilities

  • Content Development and Brand Storytelling
  • Develop and manage a strategic content calendar aligned with KR Wolfe’s growth priorities
  • Create high-impact content including:
  • Case studies highlighting project success and client outcomes
  • Industry-specific thought leadership (healthcare, veterinary, pharmacy, and OEM partnerships)
  • Social media content for brand and executive visibility
  • Website copy, email campaigns, and sales enablement materials
  • Translate technical services (installation, integration, field service, construction, and healthcare renovation) into clear, compelling marketing narratives
  • Partner with operations and project teams to capture real-world insights, project highlights, and success stories
  • Support internal communications that reinforce KR Wolfe’s culture, growth, and strategic direction
  • Ensure consistency in brand voice, messaging, and positioning across all content
  • Plan and execute KR Wolfe’s presence at trade shows, conferences, and industry events (e.g., healthcare, planning, design, and construction, veterinary, pharmacy, and OEM partner events)
  • Manage all logistics including booth strategy, vendor coordination, travel, materials, and on-site execution
  • Develop event messaging and supporting collateral aligned with target audiences and business goals
  • Partner with sales and leadership to ensure strong pre-event planning and post-event follow-up
  • Coordinate campaigns to drive attendance, engagement, and lead generation before and after events
  • Track and report on event performance, including lead quality, pipeline impact, and ROI
  • Manage event budgets, timelines, and vendor relationships
  • Collaborate closely with business development and sales teams to align marketing efforts with revenue goals
  • Develop tools and materials that support lead generation and sales conversations

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field preferred
  • 3–5 years of experience in B2B marketing, content creation, and/or event management
  • Strong writing and storytelling skills, with the ability to simplify complex or technical topics
  • Experience coordinating trade shows or industry events end-to-end
  • Excellent project management and organizational skills
  • Ability to manage multiple priorities in a fast-paced, growth-oriented environment
  • Experience working cross-functionally with sales, operations, and leadership teams
  • Proficiency with marketing tools (CRM, email platforms, CMS, social media)

Preferred

  • Experience in healthcare, veterinary, construction, or technical services industries
  • Familiarity with OEM partnerships or field service-based business models
  • Experience supporting multi-division or national service organizations
  • Strong communicator and storyteller
  • Highly organized and detail-oriented
  • Proactive, self-starter mindset

Benefits

  • Medical, dental, and vision
  • 401(k) with company match
  • PTO
  • Paid holidays
  • Opportunity for growth in a fast-paced and expanding organization
KR Wolfe logo

KR Wolfe

KR Wolfe delivers specialized Equipment Installation, AV Systems Integration, Field Service, and Construction and Renovation Solutions designed to create, upgrade, and maintain advanced environments, ensuring every project is completed with precision, efficiency, and lasting value.

Founded in 2007
Incline Village, Nevada, USA
103 employees (5 in marketing)